At pre-CES 2017 event, LG has unveiled its new UHD LCD TV with Nano Cell technology. The South Korean company introduced three new TVs with Ultra HD LCD panel featuring Nano Cell technology.
According to the company, with the Nano Cell technology, the third generation TV lineup is capable of rendering highly nuanced and accurate colours while maintaining picture quality at wider viewing angles. The new TV lineup also offers Active HDR with Dolby Vision™ and runs on LG’s latest webOS Smart TV platform. LG webOS 3.5 is equipped with Magic Remote and the new Magic Link feature for easier control and faster access.
Nano Cell LCD displays include uniformly-sized particles approximately one nanometer in diameter which creates more subtle, accurate colours which according to the LG can be viewed from wider angles than other LCD TVs.
“For example, the colour green on conventional TVs can blend with other colour wavelengths – such as yellow or blue – causing the colour to fade and take on yellowish or cyan hues. LG Nano Cell technology dramatically reduces instances of colour fading, image instability and other colour degradation issues. Nano Cell technology also reduces reflectivity to maintain high picture quality even in environments with ambient lighting,” says LG.
Also, LG’s new Nano Cell SUPER UHD TVs use improved ULTRA Luminance technology to deliver brighter, crisper image highlights. The new lineup includes Active HDR with Dolby Vision and also ready to support Advanced HDR by Technicolor. Technicolor is an image and colour specialisation company with LG partnered to provide Technicolor’s renowned colour science, applied to the majority of Hollywood’s premium content.
The company hasn’t revealed the pricing and availability of the new lineup yet, but it will be available to be showcased at CES 2017.