Taiwanese semiconductor company MediaTek has expanded its wearable portfolio with two new system-on-chips (SoCs) in India — the MT2511 and MT2523. These chipsets are targeted at wearable for fitness and health sector. According to the data revealed by a research firm IDC, more than 400,000 wearable units were sold in India in Q1 2016, capturing 87.7% and 12.3% market share of fitness bands and smart wearable respectively.
The company’s first bio-sensing analog front-end (AFE) chip which is designed to power fitness and health devices.
Some of the key features of the MT2511:
- Built-in heartbeat interval technology + 4KB SRAM.
- Sleep and heartbeat monitoring.
- Gathers accurate pulse data, which can be used for electrocardiography (EMG), electroencephalography (EEG), pulse oximetry (SpO2), and blood pressure.
- Designed to run wearables with GPS, dual-mode Bluetooth LE, support for high-resolution screens and a highly-efficient ARM Cortex-M4 CPU.
The MediaTek MT2523 can power active and fitness smart devices. It is also the world’s first system-in-package (SiP).
Some of the key features of the MT2523:
- Delivers support for GPS, dual-mode Bluetooth Low Energy, and MIPI high-resolution mobile display.
- Delivers high-efficiency signal processing functionality at low power and cost.
MediaTek India, in a statement, said that the company is consistent enough at integrating power with efficiency, focused on bringing more IoT products in the future. By introducing MT2511 and MT2523, the company is looking to strengthen its foothold in India’s wearable segment.
The company also said that it will soon come up with series of wearable devices i.e. fitness trackers, active lifestyle smart watches, and sports / fitness bands. It is expected that the devices powered by MediaTek MT2511 and MT2523 will arrive in India by early 2017.