Motorola had a brilliant run last year and while everyone expected the company to perish, the Moto G single-handedly turned the company around. Motorola was well known for its stylish Moto Razr but the Moto G outsold it in a couple of months.
After being acquired by Google, Moto went on to make the best budget phone money could buy. The Moto G is a no nonsense phone – Powerful processor, adequate RAM, all day battery and stock Android with a couple of useful apps. This combination was good enough for the phone to sell but the pricing by Motorola was the icing on the cake. The phone already created shockwaves when it was launched in the global markets for $179. The specifications and the pricing were a match made in heaven!
The Moto G was launched in India officially via Flipkart on 6th Feb, 2014. The phone came with two storage options – 8GB and 16GB priced at Rs.12,499 and Rs.13,999 respectively. No other phone offered such specifications at such a low price. That is how Motorola started price wars in India.
The Moto G was an instant hit on arrival, the device was sold out in a couple of hours. This was the first time Motorola tied up with an e-commerce company to sell its products exclusively online. While Indians aren’t very keen on shopping online, it was shocking to see the success of this mobile. The device was soon a threat to other phones selling at higher prices.
The Moto G, like other phones, had a few issues. The one that bothered many was the non expandable storage option and the non-removable battery. Buyers could only choose between the 8GB or 16GB of internal storage. People for some reason were reluctant to buy a phone without an SD card slot. The phone also lost some buyers because of this but nothing could slow down the success of the phone.
While the Moto G was still the driving sales, Motorola went back to the drawing board to fix the issues people were facing and this is how the Moto G Gen 2 was born. After the success of big screen phones, Moto decided to increase the screen size of the phone from 4.5 inches to 5 inches and while they were at it, they added front facing stereo speakers to it. The Moto G Gen 2 now came with a much needed MicroSD card slot and 16GB of internal storage, while the 8GB model was discontinued for good. Everyone was expecting a bump in the price after all the upgrades but a leak pointed out to a price cut.
The Moto G Gen 2 was launched on 2nd Sept, again exclusively on Flipkart. It was a huge success, just like the first one. The bigger screen and the microSD card support was enough to push the sales for Motorola. Flipkart of course scored big with the Motorola series of phones. Not only did it prove the ‘online only’ model works in India, it also gave Flipkart huge exclusive sales. The mileage was carried forward with several more brands following the ‘online only’ model with Flipkart. In the process Flipkart earned trust that is invaluable. What it also did is ensure that every ECommerce savvy user got their hands on a good smartphone. This propelled the Moto G to be amongst the top devices accessing Indian apps that we studied in our Android Report 2014.
Motorola’s partnership with Flipkart has grown after the success of the Moto G. The Moto E was the most value for money smartphone under Rs. 7000. The partnership continued with the launch of the Moto X 2014 and the Moto 360 smartwatch.
As for the Moto G, it went on to become the best all rounder- The People’s Choice of the year. It enabled lots of people to have a good phone at an affordable price. Priced at Rs. 12,999 in India, the Moto G for us is the Smartphone of the Year because it managed to shake the smartphone market up!