Xiaomi has today announced that they have sold a million smartphones in India in a span of 18 days. The smartphone maker had earlier announced that it has sold 2.3 Million units of the Xiaomi Redmi Note 3 in India since launch. The manufacturer currently has smartphones like the Redmi Note 3 and the Redmi 3s Prime that offer superb value for money in their respective price segment.
— Mi India (@XiaomiIndia) October 19, 2016
Xiaomi CEO Lei Jun wrote an open letter congratulating the Xiaomi India Team on their accomplishment.
India is an extremely important market in Xiaomi’s globalization strategy. It has become our largest market outside of mainland China. In the past two years, we have witnessed several exciting milestones in India:
- August 2015: We became the first smartphone brand to participate in Prime Minister Modi’s ‘Make in India’ initiative.
- July to August 2016: As per IDC, we became the #1 online smartphone brand in the country.
- September 2016: As per IDC, we became the third-largest smartphone vendor within India’s Top 30 cities with 8.4% market share.
- September 2016: Redmi Note 3 became the best-selling device in the online market with over 2.3 million devices sold in 6 months.
When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring innovation to everyone with our high-quality products at incredible prices. Secondly, we have an amazing team in India. We will continue investing in India to deliver the best products to our Mi fans — expanding our supply, ensuring the high quality of our products, and further improving our after-sales service.
The ongoing festive sale by all major e-commerce sites has helped Xiaomi achieve the sales mark. Xiaomi has also launched the Redmi 3s Plus, an offline exclusive phone in India. This is the first time Xiaomi has entered the offline market, also showing how important India is to them as a market.