Started by four friends in 2000, Micromax today sells over a million handsets every month. Raising Rs 204 crores in funding from TA associates in 2010, Micromax has been as aggressive as possible in the Indian market. Micromax began its marketing efforts by roping in actor Akshay Kumar as its brand ambassador. They've also been the first Indian phone maker to shoot world-class TV ads and even cheeky banner ads that poked fun at the comparatively expensive Apple iPhone. Their 'Canvas' brand of smartphones have done quite well in the market, and the thousands of preorders that the Canvas 4 received without even revealing what the phone is, is an impressive feat for the company. Micromax off late has the current market leader Samsung in its crosshairs. In the smartphone market share, they're inching closer towards beating them. On the software front, their phones aren't filled with unnecessary bloatware, and maintain the look and feel of stock Android. Amidst all this hail and hearty news, we do come across negative feedback about Micromax's after-sales support. We hope this important end of the business is dealt with in a better way if Micromax truly intends to be the leader of the industry.
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