Price List of Micromax Mobile Phones in India (2015)
List of Micromax mobile phones with prices in India. PriceBaba helps you find the best local & online prices of Micromax mobile phones currently on sale. Micromax is one of the first Indian companies to proliferate value for money Android phones in India. Their Canvas series has been highly popular as it undercut competing Android phones from Samsung in terms of price. Off late, Micromax is focusing more on user experience and premium-feel products, while their subsidiary YU televentures is competing with the likes of Xiaomi and Huawei.
See 215 matching mobile phones
Visit the 'About Us' page on the global Micromax website, and you are greeted by a proud orange banner with text 'Micromax is the 10th largest hardest supplier globally' outlining how far the brand has come in the last decade or so. In the process, Micromax today is officially the 2nd largest smartphone brand in India only eclipsed by the might of Samsung Mobile Phones. Starting off as an IT software company that primarily worked on embedded platforms in 2000, it was not until 2008 that Micromax really jumped full gun into the mobile phone space. Initially the brand focussed on low price feature phones and it was during this time, Micromax announced the X1i which is a feature phone with a month long battery back-up. Micromax competes with other Indian phone makers like Karbonn, Lava, Spice etc. that too offer products with an aggressive price in India.
High spends on marketing as well as constant product improvements has seen Micromax transition over the years, from being a cheap alternative to big brands to being a standalone supplier of superior quality of handsets. Today Micromax has several lines of Android phone, out of which the Canvas range primarily targets to the middle and upper segment of devices bringing in innovative designs and features on board along with experimental form factors. The Bolt and Unite series on the other hand are primarily catering towards the lower end of the budget spectrum. The Canvas Knight and Canvas 4 specifically have been noteworthy products from their labs so far.
Micromax has also partnered with Google to be one of the preferred partners in the Android One program which aims to bring a stock Android like experience on an affordable hardware for mass audience. The first such Micromax product, the Micromax Canvas A1 was a reasonable success in the market, despite being an online exclusive product. Catering to the online audience alone, Micromax also announced Yu Televentures, which is a sister company that is collaborating with CyanogenMod team to produce low price, high quality smartphones that cater to a very niche audience and is available only via Amazon. Micromax has also come up with two Windows Phone handsets in their catalogue.
Micromax has also actively been working in the tablets vertical, with the Funbook series launching as long back as, in 2011. Micromax also happens to be the first Indian Mobile company to start sales in Russia, which happened in January of 2014. With Hugh Jackman as the brand ambassador, Micromax has become one of the most recognised brands in the world let alone in India thanks to innovative marketing efforts, both on TV/ Print as well a digital mediums.