Price List of Sony Mobile Phones in India (2015)
List of Sony mobile phones with prices in India. PriceBaba helps you find the best local & online prices of Sony mobile phones currently on sale. Last Updated on 1st December 2015. View all lists. Sony is one of the oldest Japanese electronics brands. Their joint-venture with Ericsson, dubbed Sony Ericsson, made popular mobile phones that included the use of their Walkman and Cybershot brand. Today, Sony's Xperia Z series of smartphones are known for their premium design, their waterproof feature as well as good battery life. Sony also makes the Z Compact series for people who want a reasonbly sized phone with easy single-handed use. Sony phones have been facing heavy competition from more popular high-end smartphone makers such as Apple and Samsung.
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Sony Mobiles earlier known as Sony Ericsson is among one of the oldest phone manufacturers currently in the market. Ericsson was the company that was involved in the mobile business in the early 1990s. Ericsson and Nokia were the biggest players in the phone market and were fierce competitors. Both the manufacturers used chips from Philips facility to make their phones, a fire in the factory caused significant delay for Ericsson while Nokia sourced parts from other vendors. Failing to source new chips for the phone Ericsson couldn't make cheaper phones like Nokia did.
In the 2000s Sony was a marginal player in the mobile segment while Ericsson was struggling to keep their mobile division afloat. The two firms decided to join hands in August 2001 that led to the formation of Sony Ericsson comprising of 3500 employees. Sony Ericsson was among the few manufacturers that offered phones with a camera and a color display. They clubbed the phones into series based on the features they had, the K series and the W series were highly popular. The K series were camera centric phones that had brilliant cameras and most phones came with a dedicated shutter button.The Sony Ericsson K750i was a phone that was praised for its 2 megapixel autofocus camera and was launched alongside the Sony Ericsson W800i which boasted 30hrs of music playback time. The W series were for the Walkman series that had good music playback capabilities and a dedicated music buttons.
In 2005 Sony Ericsson became the Global Title Sponsor of the Women's Tennis Association (WTA Tour) for 6 years, a deal which was worth 88 Million Dollars. The manufacturer was already competing with Nokia in emerging markets like India. The next blow to Sony came from Apple when it launched the iPhone in 2007. The combined effect of Symbian Phones from Nokia and the new iPhone resulted in Sony making losses during this phase. Sony Ericsson cut jobs aggressively during this time and shut down multiple R&D centers across the globe. They have a R&D center in Chennai, Tamil Nadu, India that is still functional. The year 2010 was Sony Ericsson's first step in the Android world, they launched three devices at an event - the Xperia X10, Xperia X10 mini and the Xperia X8. The same year Sony decided to buy Ericsson's stake in the Sony Ericsson venture for 1.05 Billion Dollar and made the mobile division a wholly owned subsidiary of Sony. The first phones under the Sony branding were the Xperia S, Xperia P and the Xperia U. At CES 2013 Sony introduced a new series called the Xperia Z series with the tag line "The best of Sony in a smartphone" and it featured waterproof flagship devices. They also made introduced other series like the E series which had low and mid end devices, the C series which are camera focused and the M series which now also has waterproof phones. But Sony has had troubling times, with even rumours of the company shutting down their smartphone business, which their CEO rubbished later.