The decade long JV between Sony and Ericsson (known as Sony Ericsson) came to an end as Sony took charge of its mobile division all by itself. With increasing competition from Samsung, HTC, Apple and others, Sony aims to cut its losses and generate profits from its mobile arm. With a legendary name in the technology world and a telecommunications veteran coming together, Sony Ericsson did well for several years with good camera phones, music phones borrowing Sony's Walkman branding, great camera phones with Sony's optics and also a popular P series of Symbian smartphones in the old days.
With the shift in the smartphone industry post the Apple iPhone launch, Sony faced the heat along with others and adopted Android along with other manufacturers. Currently Sony Mobile has a range of Android phones and tablets in the market, hoping to cut its losses with an organizational restructuring.
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