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Although Apple fans will remember the company from the time they made the popular Macintosh computers, almost everybody will associate Apple with their iconic iPod music players. That is, till 2007, when that was displaced by a product that would change smartphones forever - iPhone. The iPhone took Apple's fortunes to another level by being one of the highest margin earning products, thanks to its simplicity & consistency, impressive camera performance and great app ecosystem. It has become a gold standard in smartphones that has led many other phone makers to model their phones after it. It has become the phone to beat for any manufacturer. Everybody from HTC to Sony to LG and of course Samsung have, many a times taken inspiration from Apple's products when creating their own.

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