Google updates Search, Discover, and Assistant ahead of the 2022 FIFA World Cup 


  • Google is making some key updates to its services ahead of the global sporting event
  • The 2022 FIFA World Cup will commence in Qatar on November 20, 2022
  • Users can look for local live screening spots in eateries or cafes

Scheduled to kick off on November 20, the 2022 FIFA World Cup in Qatar is almost here. Although there’s a fair bit of controversy surrounding the host nation, millions of football fans will want to tune in to one of the largest multi-nation sporting events in the world.

Keeping this in mind, Google is opening up some of its tools to provide fans with better information on the World Cup, primarily with Search. While there are some additions to YouTube TV, this service isn’t available in India at the moment.

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Google’s most popular product, Search, is getting updated with new additions when users search for terms like “fifa world cup” or “world cup matches.” Moreover, you can opt-in to be notified whenever your favourite team is playing by tapping the bell icon on the right-hand side (shown below).

While Google Search already offers brief stats for most football games, the company is upgrading this further with the addition of in-depth statistics for all games. Advanced metrics like win likelihood (percentage) will be provided, too.

Google Discover is also getting some tweaks

Businesses can benefit from added visibility for their properties by adding labels if they’re hosting a live screening of games. Individuals can find locations that offer these facilities by searching “Where to watch the world cup near me.” Google asks businesses to go through local regulations on live screenings before they can add the appropriate labelling to the online listing.

Fans who own a Wear OS smartwatch can get all the updates right on their wrist, including information on teams’ lineups before the start of a game.

As you would expect, Google Assistant is also getting updated with fun facts about the game, as well as the ability to randomly talk about football. Users simply have to start with “Do you like soccer?” and Google Assistant will make sure the conversation keeps going.

Source: Google