Airtel Madbury Contest: how to win scratch cards, Amazon vouchers, and more

Airtel Madbury Contest is a new interactive game from the telecom giant Airtel. The company is opening new doors of creativity and innovation through the game by offering a chance to create unique chocolate flavours in India. Previously, Cadbury collaborated with Reliance Jio and the contest is running on on the MyJio app

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This time, Cadbury has collaborated with telecom giant Airtel to bring out the game to all Airtel customers in India. The game can be accessed via the Airtel Thanks app or by visiting The contest started on September 15th, 2021, and will run for the next 6 weeks. Meaning, you can create your personalised chocolate bars within the next 6 weeks to compete in the contest. The winners will be decided at the end of the contest and out of five lucky finalists, the top 2 creations would be launched in the latter half of 2022 and will be available to purchase for 3 months across India.

What is the Airtel Madbury Contest?

Airtel Madbury is an interactive game hosted by Airtel and Cadbury Dairy Milk on the Airtel Thanks Application. The game is available in the Discover tab on the Airtel Thanks app and non-app users can access the game via The game mainly focuses on the creativity of the players and how well they create new and interesting flavours for Cadbury Dairy Milk chocolate bars. 

Through the game, Airtel users have the opportunity to create new chocolate flowers with over 7,500 possible combinations of ingredients to choose from. Moreover, each user can submit up to two flavour entries for a chance to win the contest. Among the top 5 finalists, only two will be selected and the winning chocolate bar will reach the Indian market as the limited-edition chocolate bars.

Inside the game, users have to select their favourite ingredients and the digital platter will move to the production line. After that, users can customize their chocolate mix by giving it a unique name and colour. Out of all the entries, the most creative ones will be finalized for real production. 

Airtel Madbury Contest: Steps to follow

  • Choose a maximum of 2 ingredients from any category.
  • Write a creative name for your chocolate bar.
  • Pick a colour for your Madbury and write a short description about “why your Madbury should win”.
  • Lastly, fill in your name, mobile number and email address. 
  • Click on Submit to register your creation. 

Airtel Madbury Contest: prizes to win 

  • 2 Lucky winners will be selected and their creations will be available for sale in the latter half of 2022.
  • The winning Cadbury inventors will receive a year’s worth of supply of their creation. (more details here)
  • Amazon e-vouchers worth Rs 200. 
  • Assured scratch cards.

Airtel Madbury Contest: How to participate?

  • Download and install the Airtel Thanks Application from Google Play Store or Apple App Store. 
  • Once downloaded, open the app and sign/up for an Airtel account. 
  • Register and verify your Airtel number. 
  • Inside the app, navigate to the Discover section and tap on it. 
  • Among the available games, offers and contests, tap on the Airtel Madbury banner. 
  • Once you’re inside the game window, choose your preferred ingredients and place them on the platter. 
  • After that, follow the on-screen instructions and save your creation.
  • Enter a name for your creation and select a colour.
  • Enter a short description of why your creation is unique and why it should win.
  • Enter your contact details and submit your entry.

Airtel Madbury Contest: terms and conditions

  1. You need to be a natural person.
  2. At the time of participating in the contest, you should be of age 18 or above. 
  3. You should be an individual legal resident and citizen of the Republic of India.
  4. You must download and install the Airtel Thanks Application on your smartphone.
  5. You should comply with Cadbury and Airtel to use your images and name for promotional purposes.
  6. You shall be legally competent to enter into a binding contract under the applicable laws of India.
Ashish Khaitan

Ashish Khaitan is a Delhi University graduate with 2+ years of experience in tech writing. He has written troubleshooting guides for hardware and software products, and has previously worked for publications like AnimeIndia and OTAKUSMART. Ashish covers deals, gaming and features on Pricebaba. He enjoys reading comics and is a big fan of Japanese anime.