AIWA re-enters Indian market with a range of smart TVs and audio devices

On: August 2, 2019

Japanese consumer electronics brand Aiwa has re-entered the Indian market with a range of new products. The company has unveiled new smart LED TVs, home audio systems, voice-enabled Bluetooth speakers, and personal audio devices. To keep up with the technological advancements, Aiwa claims to introduce its unique and innovative products that promise to be simple, affordable, user-friendly and equipped with the latest technology. 

At a launch event in Delhi yesterday, AIWA unveiled a total of nine TVs including the premium 75-inch 4K UHD Smart TV, 55-inch QLED Smart TV, 43-inch UHD Smart TV among others. The major highlights of the LED panels include Quantum Dot Light Emitting Technology, Superlative Resolution, Quantum Smart HDR, and Android OS with voice command technology. The Android TVs from AIWA will come pre-installed with Netflix, Amazon Prime, Hotstar and more. AIWA has kept the pricing of the products under wraps, but revealed that the new smart LED TVs will start at Rs 7,999 and go as high as Rs 1,99,000. 

Commenting on the launch, Jeffrey Alan Goldberg representing AIWA internationally, said, “We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the consumers to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy.”

All the products from AIWA are expected to go on sale soon. They will be available for purchase via online and offline channels as well. The company is aiming to sell about 200,000 units annually. 

Viraj Gawde

Viraj loves being in the creative field. Being a tech guy and resident tech advisor for his friends and family, his interest lies in smartphones, laptops and cameras. Passionate about creating art, his forte lies in photography. In his downtime, he loves gaming on his self-built rig and supporting FC Barcelona.