Amazon partners with Onida to launch Fire TV Edition smart TVs in India

On: December 11, 2019

E-commerce portal Amazon has partnered with Onida to launch its Fire TV Edition of Smart TVs in India. They were first introduced in the US and Canada markets back in 2018. The range includes a 32-inch HD and 43-inch FHD TV. The TVs run Fire TV Edition OS and come bundled with Amazon’s Alexa voice assistant. Parag Gupta, Head of Amazon Devices India said in a statement, ‘With Fire TV Edition’s excellent picture quality and immersive sound experience, customers can enjoy all their favorite content in one place, whether its streaming content from popular apps like Prime Video, Hotstar, Sony Liv, Zee5 and more, or switching to DTH/cable connection for live TV.’

Onida’s smart TVs run Fire TV Edition OS

Onida Fire TV Edition specifications and features

The Onida Fire TV Edition comes in two display options – 32-inch with HD resolution and a 43-inch model bearing FHD resolution. The TVs are equipped with Dolby Digital Plus and DTS TruSurround for an immersive sound experience. Both the display options offer a contrast ratio of 1200:1 and up to 300 nits of brightness. 

The Onida Fire TV Edition smart TVs are powered by quad-core processors. The TVs have built-in Fire TV software giving users access to a host of streaming services like Prime Video, Hotstar, Netflix, YouTube, SonyLiv, Zee5 and more. Currently, Amazon offers Fire TV platform through devices such as Fire TV stick, but with the Onida Fire TV Edition, users get the convenience of having the software built into the television itself. There is also a bundled Alexa voice remote which lets users give voice commands to perform various tasks. One can search for favorite movies and TV shows, play music, switch inputs between on-demand and live TV, control smart home devices, access thousands of Alexa skills and more. 

On the connectivity front, the Onida Fire TV Edition comes with Wi-Fi, three HDMI ports, one USB port, composite video and an Ethernet port to seamless connect to various devices. 

Onida Fire TV Edition price in India

The 32-inch variant of Onida Fire TV Edition is priced at Rs 12,999. The 43-inch model carries a price tag of Rs 21,999. The TVs will be available for purchase on Amazon starting December 20th. 

Viraj Gawde

Viraj loves being in the creative field. Being a tech guy and resident tech advisor for his friends and family, his interest lies in smartphones, laptops and cameras. Passionate about creating art, his forte lies in photography. In his downtime, he loves gaming on his self-built rig and supporting FC Barcelona.