Feature phones contribute to more than half of the overall mobile phone market share in India, 52% to be precise. This clearly indicates that the country loves feature phones as much as smartphones. To address this growing market and strong demand, Amazon for the first time is holding a sale specifically for feature phones. It has already began on April 16th and will continue till April 20th.
This sale will have a curated list of popular feature phones from leading brands like Micromax, Nokia, Samsung, Karbonn, Intex and Reliance Jio. It will also be combined with lucrative offers to make the deal even more appealing.
Usually, online sales are only limited to smartphones from top brands. But this segment stays highly untapped even after having a majority share. Noor Patel, Amazon India’s director of category management says, “Feature phones continue to form the lion’s share, about 52% of the mobile phone market, as per IDC 2017, and are the first mobile device for most customers. At Amazon.in, we are customer focused and are committed to addressing customer needs across segments.”
Mobile phones constitute a huge portion of the overall sales for online e-commerce sites like Amazon and Flipkart. After Reliance launched the JioPhone, a feature phone with smart capabilities, it led to the disruption of the overall feature phone market. Various brands began launching their own feature phones and the demand surged rapidly.
With operating systems like Kai-OS, brands can now bundle smart features in feature phones. This will further interest more people who are looking to buy their first phones in a shoe-string budget. One of the core reasons people buy feature phones over smartphones is that it is less complex and has a smaller learning curve. Most feature phones also offer the whole interface in various regional languages which makes it easier for people without knowledge of English to use them. A lot of users also buy feature phones just as secondary phones.
According to CyberMedia Research, 4G feature phones grew over a staggering 546% in the quarter ended in December 2017. Thus, it makes complete sense to offer a sale for users wanting to buy a feature phone. IDC India’s Navkendar Singh says, “They (Amazon) can learn what works, and how can the demand be generated… once demand is unlocked for this segment, the upside is huge due to high volumes which come with this segment.”
Also read: Best Feature Phones Under Rs. 500 in India
It will be interesting to see the response to Amazon’s specific feature phone sale. Stay tuned as we bring you more such interesting technology news on our blog and social media handles on Facebook and Twitter.