Apple AirTag lets you easily find lost items: here’s how much it costs in India


  • Apple’s has finally announced its much-awaited AirTag 
  • The Bluetooth tracker is literally the size of a bottle cap
  • The AirTag is equipped with a U1 chip for precise tracking

Apple’s AirTag has launched at the company’s Spring Loaded event today. The much-awaited device was supposed to debut last year. The Bluetooth tracker will compete against similar offerings by Tile and Samsung’s Galaxy SmartTag.

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The Apple AirTag offers location-based tracking with the help of the company’s Find my Software. The device will help users to track or find non-smart devices like keychains, wallets, handbags and more. 

Apple AirTag specifications and features

The AirTag comes with free text and emoji engraving

The Apple AirTag features a small circular design with a flat and front that is customisable with free engraving including text and 31 emojis. It has a metal back with the Apple logo. AirTags can be attached to or secured to the item via an Apple-designed leather loop and key ring. The Bluetooth trackers are IP67 rated water and dust resistant. 

The Apple AirTag us equipped with a U1 chip that uses Ultra Wideband technology that had first debuted in the iPhone 11 and is also found on the iPhone 12. The sensor is said to offer a better range and more accurate location tracking. It can push signals to a nearby iOS device even when not connected to the internet. The AirTag will notify you when the item gets too far from the user so that it doesn’t get lost. Users can also create safe locations for tracked items so they don’t receive notifications unless it is moved from the place. 

The Apple AirTag will work with the brand’s Find My app. iPhone, iPad, and Mac users will be able to track the location of AirTags just like finding missing Apple devices. The Bluetooth tracking device will show up under the ‘Items’ tab in the Find My app. Like lost iPhone or iPad, tracked items will show up on the map with an address listed where they can be tracked to. The Find My network can also track AirTag if it is separated from the user. The AirTag is equipped with a built-in speaker and Siri support that lets users find their items by giving voice commands to the assistant. 

A user will get a notification on their device if they lose an item with AirTag on it. The tracking device will be able to chime loudly to locate the nearby item at the tap of a button on the user’s phone. It offers sound and haptic feedback to guide people precisely towards the missing item. 

The Apple AirTags come with a user-removable CR2032 battery unit. The Cupertino-based giant says that the device offers a year of battery life. Apple also said that the AirTags don’t store any location data inside the physical device it uses end-to-end encryption.

Apple AirTag pricing and availability

The Apple AirTags carry a price tag of Rs 3,190 while a pack of four costs Rs 10,900. The device will be available for purchase from April 30th. The AirTag accessories include a Leather Key Ring and Leather LOOP in Saddle Brown, and PRODUCT RED colours priced at Rs 3,590 at Rs 3,990 respectively. The former also comes in a Baltic Blue colour.

Viraj Gawde

Viraj is a Writer at large and has written on a variety of subjects including tech, finance, travel, and more. Outside work, he is an avid sports fan and loves video games.