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Apple could start launching iPhones twice a year

On: December 4, 2019

If you are a fan of Apple devices, this news might make you happy. Apple usually follows a pretty strict launch timeframe, with its new iPhones being launched only once every year in the month of September. That, however, might soon be changing as the company is reportedly going to adopt a new launch strategy for 2021, as per a report by CNBC (citing JP Morgan analysts).  Furthermore, the report also suggests that we will get to see four 5G iPhone devices in 2020.

Apple to reportedly change its iPhone launch schedule

The report states “the shift in strategy would allow Apple to smooth its traditional seasonality and give the company increased flexibility to change its products within a six-month time frame and compete with other device makers that launch new phones throughout the year.”

This makes sense, as the company is competing with the likes of smartphone manufacturers like Samsung, Huawei, and even brands like Xiaomi which launch new devices quite regularly. Samsung, for instance, launches at least two S series flagship devices and two Note series flagship devices every year. Even OnePlus launches two sets of flagships each year.

“Based on our supply chain checks, we are expecting a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21, which will serve to smooth seasonality around the launch,” Samik Chatterjee, J.P. Morgan analyst stated.

Moving on, the analysts predict that Apple will launch four iPhones next year, all with OLED displays. Some of them, however, might not support mmWave technology. The upcoming iPhone devices are expected to come in the following screen sizes – one with a 5.4-inch display, two of them with 6.1-inch displays, and one with a much larger 6.7-inch display. The two higher-end variants are expected to come with mmWave 5G, world-facing 3D sensing, and triple rear camera setup. The two lower-end variants, on the other hand, are expected to come with sub-6GHz support and dual rear cameras.

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