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Apple Might Launch a Cheaper MacBook Air in This Year’s Second Quarter

MacBook Air is the cheapest laptop that Apple currently sells. According to reports by popular Apple analyst Ming-Chi Kuo of KGI Securities, the Cupertino giant is set to launch an even cheaper MacBook Air. It is most likely to be launched in Apple’s annual WWDC conference this year. The Air is still one of the most popular offerings by the brand, even after a decade since it came out.

After its launch in 2008, the MacBook Air lineup received just minor upgrades over the years. This will be the first time it will be presented in a different avatar, if the reports are to be believed. Kuo has announced in their investor note that this new laptop will be launched in the second quarter. This is expected to increase MacBook Air shipments by around 10 to 15 percent in 2018.

It was not revealed by the analyst whether the new device will sport lower specifications or bear similar specifications with a lower price tag. Considering Apple’s product trends over the years, it is likely that the brand will offer slightly toned down specifications to offer it at a reduced price. Kuo had already reported that Apple might launch 3 new Mac devices within 2018 which aligns with the new report as well. We might get to witness the other two devices during the iPhone launch in September.

The previous update to MacBook Air was seen in last year’s WWDC conference but the only change was that it had a faster processor. Let’s hope for a refreshed MacBook Air from Apple this year.

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Aditya Mohanty

Previously co-founded a startup called WordKrowd, an online literature platform, which explains his love for writing and reading. Thinks about startups and technologies all day long, thus got himself to Pricebaba for a stint in writing. Stories, both fictional and real excite him. Other close recipients of love from him include good movies and good food.

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