Asus launches new phone with a 5.5-inch screen in Zenfone Go series

On: May 11, 2017

Asus is a well-known smartphone brand in India, thanks to the company’s Zenfone lineup that introduces devices ranging across all price segments. Adding a new member to the company’s affordable Zenfone Go series, Asus has a new phone up its sleeves bearing a model number ZB552KL.

The key highlight, Asus has employed a big 5.5-inch 720p display similar to last year’s Zenfone Go 551KL. Design-wise, it boasts of traditional looks in addition to a physical home button and a rear-mounted volume controller. It comes loaded with a blue filter feature that helps reducing eye strain while reading in low light conditions.

Specs-wise, the Zenfone Go ZB552KL equips Qualcomm’s Snapdragon 410 quad-core chip, 2GB of RAM, and an Adreno 306 GPU for graphics. It sports 16GB of built-in memory, which is expandable up to 128GB using a memory card. The device packs a 3,000mAh battery that should deliver at least one full-day usage. We will have a better idea about the battery performance and overall processing once we get the device to review. For now, let’s stick to what else it has to offer.

As for optics, the Zenfone Go ZB552KL houses a 13-megapixel rear camera with f/2.0 aperture and a dual-tone LED flash. On the front, there is a 5-megapixel secondary camera for selfies with f/2.0 aperture. Both the cameras are based on the company’s PixelMaster technology. Some of its features include Night Mode, Photo Effect Mode, Selfie Panorama, Selfie Mode, and Auto Focus, etc.

The biggest disappointment, it runs Android 6.0 Marshmallow with the company’s ZenUI 3.0 on top. Asus previously launched the Zenfone 3S Max (Review) in India with Android Nougat based software. Hence, we were expecting that Asus would stop packing Android Marshmallow on all upcoming smartphones.

“With the immense success of our previous versions of Zenfone Go, it was befitting that we expand this range to meet the copious demand,” said Peter Chang, Region Head – South Asia & Country Manager for ASUS India.

The Asus Zenfone Go 5.5 ZB552KL comes in Charcoal Black and Sheer Gold colours and costs Rs 8,499. It is up for grabs exclusively on Amazon India.

Tanmay Patange

Associate Editor at Pricebaba, Tanmay is working in the tech writing and content industry since 2011. His experience ranges from writing all thing tech, and sometimes with a pinch of salt. He admires Silicon Valley and HBO Newsroom the most and has a dream of becoming the next Will McAvoy some day. Contact him at