There is a report that Asus is planning to introduce its next-gen ZenFone 4 line in May this year, according to a recent report on Digitimes. It further states that Asus is aiming to ship more than 20 million smartphones this year. The report quotes sources from Taiwan’s handset supply chain. It goes without saying that the upcoming ZenFone 4 models are expected with significant upgrade over the current ZenFone 3 smartphones. No other details are known just yet.
Last year, Asus sold around 17.5 million ZenFone-series smartphones, which is 14.6% less than a year earlier. To recall, Asus had shipped about 20.5 million ZenFone-series smartphones in 2015. The company continued bearing losses as of Q4 2016, mainly due the losses it faced during the previous three quarters, said report.
Earlier this month, Asus added to new phones to its existing ZenFone family — Asus ZenFone AR and Asus ZenFone 3 Zoom. Asus ZenFone AR is the second Project Tango-enabled smartphone after Lenovo Phab 2 Pro. Asus ZenFone 3 Zoom, on the other hand, is the successor to last year’s Asus ZenFone Zoom. The report states further that these two upcoming smartphones will help Asus recover losses occurred in 2016.
Even though it is not clear when exactly Asus ZenFone 4 smartphones will be announced, we are expecting them to be unveiled at MWC in next month.
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