Fans of K-pop group Blackpink can finally let out a sigh of relief. The group announced on December 6, 2023, that it has officially inked a deal to renew its contract with YG Entertainment. There were earlier reports that not all members were on the same page. However, all these can now be labelled as things of the past, with all the members of the group singing the contract and dispelling months of anxieties.
The decision to renew the contract comes after extensive negotiations that kept the fanbase on the edge of their seats, sparking rumours and speculations about the group’s future and a potential split. However, the quartet, consisting of Jisoo, Jennie, Rosé, and Lisa, has now put those concerns to rest, ensuring that they will continue to grace stages together and captivate audiences worldwide. This news was not just welcomed by the Blinks but also by the shareholding of YG Entertainment as its stock opened at a 29% high.
In K-pop, most bands seem to suffer from a seven-year curse. This is because most decide to either call it quits or focus on individual careers after their first contract of seven years draws to an end. The last contract for Blackpink came to an end in September 2023, and they have been negotiating the terms of renewal even before the term ended.
What makes Blackpink so popular
K-pop seems to be gaining popularity in the US, with Blackpink and BTS leading the way. Blackpink has recorded remarkable growth ever since the band was formed in 1016. Their contract renewal will help them in cementing their status as the most successful K-pop girl group to date. The group made history by gracing the Coachella stage in 2019, and their meteoric rise continued as they headlined the iconic festival in 2023, further solidifying their presence on the international stage.
A pivotal moment for the group came in 2022 when Blackpink achieved a groundbreaking feat by becoming the first K-pop girl group and the third K-pop group overall to top the prestigious Billboard 200 chart with their album “Born Pink.” This milestone not only showcased their musical prowess but also highlighted their immense popularity and influence within the highly competitive U.S. music industry.
Fans have expressed their elation on social media platforms, celebrating the news of the contract renewal and expressing their anticipation for what the future holds for Blackpink. With their undeniable talent, charismatic performances, and unwavering global fanbase, Blackpink continues to set new benchmarks for K-pop acts on the international stage.