Apple is playing defensive and they are doing it by bending some of their own unsaid rules. With the iPhone, Apple took a huge lead in 2007 and somehow the competition has managed to catchup with them. There was nothing in sight that could compete with the iPhone in 2009. So, how did that happen?
Well, Apple maintained a year long refresh cycle for the iPhone. They went over a year with the iPhone 4 before announcing the iPhone 4S. Certainly, they have realised that the lead they hold with tablets needs to be preserved and what we saw today at Apple’s iPad announcement is just a testimony of that.
Apple updated the iPad with a faster processor, added the obvious lightening port that came with the iPhone 5 and has discontinued the iPad 3rd generation. For anyone who bought the new iPad with Retina Display in the last 6 months, this is disappointment on the face of it. But wait. Look at the iPad 2, it still sells. There is another way to look at the 4th generation iPad.
Practically nothing changes. Same camera, same screen specs with a faster processor. Honestly, most users won’t feel the difference. Some magical calculations tell us that 99.25% of users reading this post won’t feel the difference when using the 4th gen iPad compared to the previous one. While Apple calls it a 4th gen iPad, what it really is a minor bump to the 3rd gen iPad (say 3.5 gen), adding some more LTE support, faster WiFi and a faster processor. If you see the iPad page on Apple.com, it reads iPad with Retina Display. And that’s what it is. The biggest feature on the 2012 iPad was the Retina Display.
The question remains, when would the 5th generation iPad go on sale? Will the iPhone 5 get an upgrade in less than a year? And most importantly, when would they break the yearly upgrade cycle for iOS!
#the naming is confusing. Super confusing. Let’s just call it the iPad. Please.