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‘Not just a Cadbury ad’: this website lets you create your own Cadbury ad featuring ShahRukh Khan

Highlights

  • Cadbury is asking people to promote local stores with its new AI tool
  • It lets you create personalised ads featuring Shah Rukh Khan
  • Users just need to go to the dedicated website to get started

Cadbury is known for its chocolates and creative advertisements. But with the new ‘Not Just A Cadbury Ad’ campaign, the British multinational confectionery company is helping small businesses in India by providing a platform to direct their personalized ads with Bollywood’s superstar Shah Rukh Khan. The new campaign also featured a video where SRK can be spotted supporting local shops and brands. 

Also Read: Cadbury Choclairs Gold Coffee Scan and Win contest: win Myntra Voucher worth Rs 100 and more

Cadbury’s approach towards marketing and promotional campaigns is new to the Indian market. With the implementation of AI and cutting edge technologies, Cadbury ‘Not Just A Cadbury Ad’ might be the game-changer for small businesses in India who are struggling since post-COVID pandemic. 

Not Just a Cadbury Ad: how to use the website

In the campaign video, Shah Rukh Khan seems to be promoting local brands but later on, the video reveals that the audio and video was computer generated. Using AI, small businesses can also promote their brands through Shah Rukh Khan’s face and voice. This technology shares some resemblance with deep fake videos, however, what sets this apart is the mixing of audio and video that synchronizes the brand’s name perfectly. 

From lip reading to voice recognition, Cadbury’s new AI tool creates authentic videos of Shah Rukh Khan speaking into the camera and naming different brands in a small clip. It’s worth noting that this campaign was introduced previously where Shah Rukh Khan was promoting brands from a particular pin code. The new idea of using AI to help local business reach a wide range of customers and will help local business reach a new customer base in India. 

In this festive season, Cadbury added the new AI feature to cover maximum stores and small businesses from India. The campaign proves the power of AI and how these technologies allow small scale businesses to onboard superstars such as Shah Rukh Khan for promotions and brand advertisements. 

Interested brands and businesses can visit the ‘Not Just a Cadbury Ad’ website and sign up for a user account. Because of the exclusivity of this campaign, there are various factors and clauses you need to consider before applying to the campaign. This includes entering details about your business, business owner names, and other important details. The promotions through the campaign is free, but businesses need to make sure they provide the correct information. 

If your business becomes eligible for the promotion, the new AI tool will generate videos of Shah Rukh Khan promoting your stores including stationery shops, Kirana stores, footwear shops and more. To accomplish this feat, Cadbury has partnered with Rephrase.ai, an AI-driven company led by Ashray Malhotra, Nisheeth Lahoti and Shivam Mangla. Through this partnership, Cadbury and Rephrase.ai will produce authentic video advertisements with SRK promoting your brand to millions of people in the world on the internet. 

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Ashish Khaitan

Ashish Khaitan is a Delhi University graduate with 2+ years of experience in tech writing. He has written troubleshooting guides for hardware and software products, and has previously worked for publications like AnimeIndia and OTAKUSMART. Ashish covers deals, gaming and features on Pricebaba. He enjoys reading comics and is a big fan of Japanese anime.