Carl Pei launches new consumer tech venture called “Nothing”, first smart devices coming in H1 2021


  • Former OnePlus co-founder Carl Pei launched a firm named Nothing today
  • It will introduce smart devices in the first half of 2021
  • The company has received over $7 million in funding from high-profile investors

After co-founding the OnePlus brand back in 2013, Carl Pei made an exit from the company in October 2020. A few months after leaving the company, Pei raised $7 million through high-profile investors such as Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman, and Josh Buckley.

Last week, Pei raised undisclosed funding from CRED founder Kunal Shah. He recently confirmed that he will be revealing more details on his new brand on January 27th. As promised, Pei introduced the name of his new company, which is called “Nothing”.

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The press release from the brand states that it is a UK-based consumer technology firm launched by Carl Pei and his team. It states, “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use.”

Carl Pei’s Nothing to launch smart products in mid-2021


Former OnePlus co-founder Carl Pei’s new venture is called Nothing

Without going into the specifics, the press release mentions that the first Nothing branded “smart devices” will debut in the first half of the year.

In December, Pei said an interview with The Wired that his next venture is focused on music. When he was asked whether the company will be launching headphones, he responded by saying “so much more than that.” Hence, it is likely that the company may release different types of audio-related products.

The former co-founder of OnePlus revealed to The Verge today that the team is currently being built, as a result of which the company will focus on simpler categories in the beginning. He added that once the team gains capabilities and skills, it plans to build an ecosystem of devices across multiple categories with connected products.

Pei further mentioned that the company aims to make most of its money through hardware rather than software subscriptions. So, there is a possibility that the company could be announcing a music service in the near future.

Paid said that the reason why a lot of products available in the market have similar appearances is that they share the same components and building blocks. Nothing-branded products will be able to stand out from the crowd as they will be equipped with custom-made components.

Anvinraj Valiyathara

Anvinraj has been writing about smartphones and other gadgets for over 10 years, with 10,000+ articles published to date. He owns a POCO X3 Pro and Realme X7 Max 5G. His interests include exploring new places, reading, photography, and church activities. At Pricebaba, he covers breaking news and features.