CES 2017: Asus ZenFone 3 Zoom Announced at Zennovation

At Asus’ Zennovation event at CES2017, the company launched the Asus Zenfone 3 Zoom. It is the successor to the ZenFone Zoom which was launched last year. The best part, the new phone is a lot sleeker compared to its predecessor while packing in a massive battery.


The ZenFone 3 Zoom adheres to the new design philosophy that Asus has been following. The same design cues are visible in the ZenFone 3 (review), the Zenfone 3 Max (review) and the ZenFone 3 Laser (review). The 3 Zoom gets 2.3X optical zoom compared to the 3X on the Zoom. However, it gets a dual camera setup consisting of two 12-megapixel sensors. Both the lenses have an f1.7 aperture with one having a 25mm wide-angle lens and the second with a 59mm lens.


The phone works on a concept similar to the iPhone 7 Plus, by switching from the 25mm lens to the 59mm lens users get an instant 2.3X zoom. The phone can still zoom further digitally. Right below the camera module is an array of camera sensors like the Dual Pixel PDAF, subject-tracking autofocus, and laser auto-focus. Asus calls this TriTech+ which it claims helps the camera focus faster than any Asus smartphone yet.


The 3 Zoom has a 5.5-inch display with Full-HD resolution. It packs in a massive 5000mAh battery and is capable of reverse-charging other devices. Despite the big battery, the phone measures just 7.9mm in thickness and 170 gms in weight. Asus has used metal in its construction to give it a premium look. The phone is powered by a Snapdragon 625 processor, one of the most efficient processors of 2016. Asus claims a standby time of 42 days for this smartphone. The pricing of the ZenFone 3 Zoom wasn’t revealed at the launch and is expected to come at a later date.



Aditya Shenoy

Deputy Editor at A management graduate, passionate about gadgets and automobiles. Likes to be up to date about the latest things in the tech industry. An avid Android user who Lives to Drive.