CES 2017: Sony Launched Its First Ever OLED Bravia 4K TV

Sony has just unveiled XBR-A1E Bravia 4K OLED TV at the CES 2017, the company’s flagship TV of the year. The Japanese company stuck to LCD panels for a long time before switching to OLED this time for its flagship TV this year. The company is now saying that opting for OLED allows it to offer “unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image, and a wide viewing angle.”

Sony XBR-A1E Bravia 4K OLED TV

The company also moved with an unprecedented technology for placing speakers, the XBR-A1E doesn’t have any conventional speakers anywhere. Instead, Sony has opted for ‘Acoustic Surface’. The company explain it as “first of its kind audio technology to emit great sound from the screen itself” which allows the TV to be extremely thin.

Sony XBR-A1E Bravia 4K OLED TV

The XBR-A1E Bravia runs on Android TV and has Dolby Vision support in the HDR column. It can also be controlled via Google Home. It is powered by new 4K HDR Processor X1 Extreme chip which company claims to offer 40 percent more real-time processing power than the earlier 4K Processor X1.

Sony XBR-A1E Bravia 4K OLED TV

Sony hasn’t revealed the pricing or the availability for its flagship TV, but we’re speculating it to be available in the Global market at the end of January. However, the company has announced that its XBR-A1E Bravia 4K OLED TV series will be available in 55, 65 and 77-inch models.

Narender Charan

Associate Editor at PriceBaba. The skinniest guy you can find in the crowd of Mumbai. Loves to read, travel and sleep in that order. Has a dream to get fat someday. Drop a mail at if you've any tips.