It seems like Indian smartphone market is quite adaptive for Chinese smartphone companies. Xiaomi is doing good, OnePlus is likely to set up a manufacturing unit in India, and now Coolpad is planning to launch a premium range of smartphones. Even though, it’s not going well for Coolpad in China which eventually resulted in Le Eco’s CEO taking over as Coolpad’s chairman. But in India, the company is known for manufacturing affordable smartphones packing great features, and it’s doing a splendid job at this.
Now, the company is looking for move ahead from its image of a budget smartphone manufacturing company and planning to expand its market into premium smartphone category. It may even launch a smartphone with a price tag of Rs 40,000 in coming months.
“We will focus on all price categories. We are looking at bringing in a device priced around Rs 40,000. It will be with the best-in-class features. We will not leave this (premium) segment empty,” Coolpad India CEO Syed Tajuddin said.
He also said that the company aims to capture 4% of market share in the coming years as it expands its root into the Indian market. The company is also planning to make its presence in offline retail space to make it possible.
Coolpad recently launched Coolpad Mega 3 along with Coolpad Note 3S in an event in held in New Delhi and yesterday launched Coolpad Cool 1 for Rs 13,999. The Coolpad Cool 1 sports a 5.5-inch Full HD display and is powered by Snapdragon 652. It comes with 4GB of RAM and 32GB of inbuilt storage.