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6 major smartphone brands that no longer exist in India

On: April 6, 2021

The Indian smartphone market is an ultra-competitive space. Brands like Xiaomi, Realme, Samsung, and others battle tooth and nail to stay afloat in the world’s largest smartphone market. Even then, it takes non-stop innovation, frequent new launches, and aggressive pricing to stay relevant.

Also read: LG is exiting the smartphone market for good

This means any brand that doesn’t push the envelope in terms of new launches and competitive pricing loses out. We have seen too many promising brands and even established ones retreating from the Indian market, as they couldn’t keep up with the constant competition. Let’s take a look at top brands which no longer function in the country.

Major smartphone brands that are now defunct in India

Most recently, the South Korean brand, LG announced the shutdown of its mobile phone business globally, thus marking its exit from the smartphone business worldwide, including India. Here’s a list of top smartphone brands that are no longer on the shelves in the country.

  1. LG
  2. Sony
  3. HTC
  4. BlackBerry
  5. LeEco
  6. Microsoft

LG

LG has officially shut down its mobile business globally

LG has officially shut down its mobile business globally

Reports of LG shutting down its mobile business had been circulating for a while, and the brand has now officially exited the industry worldwide, including India. Notably, the brand suffered continuous losses for the last five years and clocked total losses worth $4.5 billion. Once a strong competitor to the likes of Samsung and Apple, LG conceded to Chinese manufacturers like Xiaomi, Vivo, and OnePlus, among others. While the existing inventory of LG will be available till stocks run out, no new phones will be available from the brand going forward.

Sony

Sony exited the Indian smartphone market in 2018

Sony exited the Indian smartphone market in 2018

Sony was one of the leading smartphone brands in India in the early 2000’s when it was called Sony Ericsson. The brand managed to build a cult fan following thanks to devices from popular series like P-series, K-series, and Walkman series. In 2012, the brand split from Ericsson to go solo as Sony Mobile and take on the likes of Xiaomi in the Indian market. However, the Japanese brand couldn’t keep up and finally exited the market in 2018.

HTC

The HTC Wildfire X was the last launch from Taiwaness brand in India

The HTC Wildfire X was the last launch from Taiwaness brand in India

One of the top three smartphone brands alongside Nokia and Samsung one upon a time, HTC also fell victim to the aggressive competition from Chinese brands. The brand had quite a fan following in the country owing to the One series flagship devices and commendable mid-range offerings under its Desire series. However, unable to fend off the stiff competition, HTC departed the country in 2019.

BlackBerry

BlackBerry had to shut down its global mobile operations after it failed to keep up with changing times

BlackBerry had to shut down its global mobile operations after it failed to keep up with changing times

Yet another victim of the host of Indian and Chinese smartphone brand taking over the Indian smartphone market, BlackBerry was once a cult brand. With its signature full-sized QWERTY keypad and enterprenurial-grade security, BlackBerry was a go-to-device for professionals and youth alike. However, the brand took its own sweet time to adapt to the smartphone bandwagon, and the proved to be its doom.

LeEco

LeEco was branded as the 'true disruptor' in the Indian smartphone market but didn't live up to the hype

LeEco was branded as the ‘true disruptor’ in the Indian smartphone market but didn’t live up to the hype

When LeEco arrived in India in early 2016, the brand was hailed as a true competitor to Xiaomi. The brand launched several value for money smartphones like the Le 1s and Le Max Pro, a range of Super TVs, its own e-commerce platform called LeMall, and a LeEco membership of content and internet services. The whole idea of building an ecosystem was way ahead of its time, and despite the company’s relentless marketing push, it made its exit a year later in 2017.

Microsoft

 

 

Microsoft exited the Indian smartphone market in 2016 after the launch of Lumia 650 Dual SIM

Microsoft exited the Indian smartphone market in 2016 after the launch of Lumia 650 Dual SIM

Microsoft was one of the bigger brands that had to retreat from the Indian smartphone market. While the brand’s Lumia series was one of the best selling in the country. But with the advent of Android and Microsoft’s unwillingness to deviate from Windows Mobile didn’t bode well with the common smartphone buyer in the country. The tech giant stopped selling its smartphones in 2016, and finally announced the closure of Windows Mobile the following year.

These were the top recognisable brands, which were in the limelight for their solid smartphone offerings. There are many other smaller brands, which didn’t stand a chance in the country. These names include YU, meizu, ZTE, Philips, Qiku, InFocus, Alcatel, Spice, iBall, Videocon, iVoomi, and Flipkart’s Billion, among others. Do you miss any of these brands? Let us know in the comment section below.

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Abhiman Biswas

Abhiman is obsessed with all things tech. His hobbies include reading on his Kindle and clicking random pictures on his phone. His secret superpowers happen to be mixing great cocktails and lip reading. In his spare time, you are likely to find him cleaning his aquascape, researching new species of aquatic fishes and planning which aquatic plants to buy next.