- Disney+ Hotstar announced that over 500 million smartphone users in India can watch the Asia Cup and ICC Men’s Cricket World Cup for free.
- Disney+ Hotstar aims to attract a large digital audience in India by offering these cricketing events for free on their platform.
Disney+ Hotstar made an official announcement on Friday, June 9, revealing that a significant population of over half-a-billion smartphone users in India will have the privilege to access the forthcoming Asia Cup and ICC Men’s Cricket World Cup on the OTT platform, completely free of charge.
Moreover, in a release, the company stated, “The move to lift the paywall for mobile-only viewers of both, the Asia Cup and the ICC Men’s Cricket World Cup, is aimed at further democratising the game of cricket and making it accessible to as many mobile users in India as possible for the duration of the season,”
It has been stated that a substantial count exceeding 540 million smartphone users across India will be granted the exceptional opportunity to partake in the Asia Cup and ICC Men’s Cricket World Cup at no cost whatsoever.
Asia Cup 2023 and ICC Men’s Cricket World Cup 2023
The Asia Cup 2023 and ICC Men’s Cricket World Cup are highly anticipated cricket events in India. The Asia Cup will take place in September, featuring 13 matches, while the World Cup will span from October 5 to November 19 with 48 matches involving 10 countries. These tournaments are expected to attract a large audience, with the Asia Cup already generating buzz despite controversies. Additionally, the Indian Premier League (IPL) enjoyed record viewership this year on TV and digital platforms. The IPL media rights were split, with Disney Star acquiring TV rights and JioCinema streaming matches for free on digital platforms.
In a prior statement, Disney Star declared that the Indian Premier League (IPL) had attained a remarkable distinction by becoming the inaugural cricket tournament to surpass an audience of over half a billion viewers through live television broadcasts. To foster robust digital viewership in the world’s most populous nation, Disney+ Hotstar endeavours to provide complimentary streaming access to the two forthcoming prestigious cricketing events.