‘It is by far the best performing mobile LCD display that we have ever tested’- DisplayMate on iPhone 7 Display

Apple made a lot of noise around the new display on the iPhone 7 and 7 Plus, stating that the phone comes with a support for wider colour gamut and that the display is truly revolutionary. We did put up a post where you could see if your smartphone supports the wider colour gamut that Apple was claiming was the big change, and most of you responded stating you could see on the devices as low in the pricing category as the Moto E. This begged a question that either Apple was bluffing about the wide colour gamut or the webkit test was not all that accurate.


Image: Display Mate

Turns out that it clould be the latter as DisplayMate, an authority on rating displays of devices have confirmed that the display on the iPhone 7 is indeed a huge upgrade on the iPhone 6. If you wish to read their indepth analysis of the iPhone 7 display, which by the way, is based on the retail units picked from verizon, you can go ahead and read the report here.

However, if you are just looking for the highlights, we have summed the findings here:

  • iPhone 7 is capable of producing up to 705 nits in direct high ambient light, with Auto Brightness turned on.
  • For all the LCD panels tested on smartphones, iPhone 7 has the highest contrast ratio and lowest screen reflectance, which should translate into a great experience under direct bright sunlight.
  • The iPhone 7 comes with a dual colour gammut. The first being DCI-P3 Wide Color Gamut, which is the same as that present in 4K UHD TVs, and the second being the standard sRGB gamut. The phone is capable of differentiating the content and can detect a content that supports the smaller sRGB gamut and uses the sRGB gamut to reproduce it rather than the wide colour gamut which would lead to over-saturated reproduction.
  • The iPhone 7 has an Absolute Color Accuracy of 1.1 JNCD when it comes to the sRGB gamut and 1.0JNCD for thw DCI-P3 gamut, which basically translates into that the display is virtually indistinguishable from an absolutely perfect display.
  • Despite a wider colour gamut, the iPhone 7 has a 7% higher efficient display when compared to iPhone 6.
  • The iPhone 7 has the least colour variation with viewing angles

We strongly suggest you go ahead and read the entire post, over on DisplayMate as it would help you appreciate the iPhone 7 display that bit more when you happen to check one out in person.

Arpit Verma

When not admiring flying metallic birds and the science behind them, Arpit is seen scribbling with his keyboard, voicing an opinion or two about personal technology. He is currently using a Samsung Galaxy S7 and iPhone 6s Plus as his mobile devices.

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