The e-commerce platform Flipkart will soon be launching the first-ever Nokia-branded smart televisions in India. The former has announced a strategic partnership with the latter to make and sell Nokia smart TVs in the country. This will be the first time we will see Nokia-branded smart televisions in the world. Flipkart will be ensuring development, manufacturing, and distribution Nokia TVs in India, apart from managing the end-to-end go-to-market strategy. The e-tailer has announced that the initiative will create thousands of new jobs in the country. The company will be manufacturing Nokia TVs under the “Made in India” initiative.
Flipkart has announced that the Nokia smart televisions will boast sound by JBL, which will be a first-time initiative by the JBL brand in India. The company said that its strong track record of utilising technology to provide best-in-class experiences for its customer base has helped it to have Nokia as its partner of choice for Nokia-branded TVs. Unfortunately, the brand hasn’t yet revealed any other specifications of the Nokia TVs.
Commenting on the partnership, Adarsh Menon, Senior Vice President and Head – Private Brands, Electronics and Furniture at Flipkart, said, “Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform.”
Flipkart will be introducing the first range of Nokia smart televisions in the coming weeks. We will update you more on the matter as soon as we hear anything from the brand, so stay tuned for regular updates.