Flipkart has launched a new store dubbed as “SmartBuy” as its own private label. The Flipkart SmartBuy is a retail store for an exclusive range of electronic and home plastic products. After Amazon’s private label Amazon Basics, this is the second private label to be launched by an e-commerce platform.
Currently, the products available for sale on SmartBuy are wall chargers, micro-USB chargers, and data cables. These items are priced at very affordable rates and are available in price range of Rs 199-Rs 399. However, it plans to expand its product catalogue to more than 25 categories including personal care electronic items such as trimmer, hair straighteners, and shavers.
We have identified gaps in demand and want to position our private labels as brands which have great functionality and are affordable. No one offers this quality at the price points and we are offering a two-year warranty on our cables and chargers. We are considering some projects for offline though it is all at a concept stage,” said Adarsh Menon, head of Flipkart’s private label.
The SmartBuy page on Flipkart also says it will launch other popular electronic accessories like headphones, earphones, Bluetooth speakers, and power banks. Flipkart also plans to foray into small appliances, furniture, home decor, and furnishings with its another private label in coming March.