- Google aims to bring more units of the upcoming Pixel 5a to India compared to last year’s Pixel 4a
- The search engine giant wants to expand the Pixel lineup across various price segments
- Google is also tipped to start local production of Pixel smartphones in India
Fans of Google Pixel smartphones have good news. The search engine giant is planning to strengthen its presence in the Indian smartphone market. ET Telecom reports that Google will increase the inventory of Pixel 4a’s (review) successor when it launches later this year. The company had followed the same strategy with last year’s affordable offering.
The report also adds that Google could shift a portion of its manufacturing for affordable Pixel devices to India for domestic demand and export needs.
Google aims to strengthen its smartphone strategy in India
The report states that Google is closely monitoring the pricing strategies of Apple, OnePlus and other companies in the Rs 30,000 – Rs 40,000 segment. A senior Google executive said “Pricing is a learning curve. The fight is on…we came up with aggressive pricing for Pixel 4a, which gave good results.” The executive added that the Pixel 4a 5G and Pixel 5 weren’t launched in India because of the hardware costs that would have made the phones expensive. Furthermore, the lack of 5G network in the country didn’t make much sense for Google to launch the smartphones.
The company had doubled down the inventory of Pixel 4a in India but it still wasn’t enough to meet the demands. Apart from allocating large units of the upcoming Pixel 5a, Google is also planning to start local production of mid-range Pixel smartphones in India. If this turns out to be true, it will help the company meet demands and solve stock issues. Google will also save on import duties and be able to aggressively price the Pixel smartphones.
According to the report, Google aims to make Pixel accessible in various price segments. The company will face stiff competition in India in the Rs 30k – 40k price segment. OnePlus, Samsung and Apple drive 90 percent of the shipments in the price segment according to Counterpoint research.