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Pixel 5a to launch in India soon, local production could be on the cards

On: March 12, 2021
Highlights

  • Google aims to bring more units of the upcoming Pixel 5a to India compared to last year’s Pixel 4a
  • The search engine giant wants to expand the Pixel lineup across various price segments
  • Google is also tipped to start local production of Pixel smartphones in India

Fans of Google Pixel smartphones have good news. The search engine giant is planning to strengthen its presence in the Indian smartphone market. ET Telecom reports that Google will increase the inventory of Pixel 4a’s (review) successor when it launches later this year. The company had followed the same strategy with last year’s affordable offering. 

Also Read: Google Pixel 5a renders reveal a larger display, same design as the Pixel 4a 5G

The report also adds that Google could shift a portion of its manufacturing for affordable Pixel devices to India for domestic demand and export needs. 

Google aims to strengthen its smartphone strategy in India

Pixel 4a

Google had doubled the Pixel 4a’s inventory, however, it was still not able to meet the demands.

The report states that Google is closely monitoring the pricing strategies of Apple, OnePlus and other companies in the Rs 30,000 – Rs 40,000 segment. A senior Google executive said “Pricing is a learning curve. The fight is on…we came up with aggressive pricing for Pixel 4a, which gave good results.” The executive added that the Pixel 4a 5G and Pixel 5 weren’t launched in India because of the hardware costs that would have made the phones expensive.  Furthermore, the lack of 5G network in the country didn’t make much sense for Google to launch the smartphones. 

The company had doubled down the inventory of Pixel 4a in India but it still wasn’t enough to meet the demands. Apart from allocating large units of the upcoming Pixel 5a, Google is also planning to start local production of mid-range Pixel smartphones in India. If this turns out to be true, it will help the company meet demands and solve stock issues. Google will also save on import duties and be able to aggressively price the Pixel smartphones. 

According to the report, Google aims to make Pixel accessible in various price segments. The company will face stiff competition in India in the Rs 30k – 40k price segment. OnePlus, Samsung and Apple drive 90 percent of the shipments in the price segment according to Counterpoint research.

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Viraj Gawde

Viraj loves being in the creative field. Being a tech guy and resident tech advisor for his friends and family, his interest lies in smartphones, laptops and cameras. Passionate about creating art, his forte lies in photography. In his downtime, he loves gaming on his self-built rig and supporting FC Barcelona.