Google Pixel Buds A-Series debuts in India as the country sees record shipments in the true wireless earbuds category. After the launch of Nothing ear (1), OnePlus Buds Pro and the entry of Aiwa, Google is just finishing the grand ensemble for true wireless earbuds company in the country.
According to Counterpoint Research, India’s true wireless earbuds market saw a 68 percent growth in shipments during the second quarter of this year. The leader boAt had a market share of 37 percent while OnePlus was in second place had a market share of 12 percent. This is not a winner takes it all market and Google seems to want a pie of this market as well.
Google Pixel Buds A-Series price in India
To recall, Google did not bring its original Pixel Buds to India. With the Pixel Buds A-Series being an affordable device, the search giant has a product that is designed with emerging markets in mind. In India, the Google Pixel Buds A-Series is priced at Rs 9,999. It was launched in June at a retail price of $99 in the US and Canada.
Google Pixel Buds A-Series sale date and where to buy
Google Pixel Buds A-Series will be available for purchase starting from August 25th in India. Those interested in Google’s first true wireless earbuds for the Indian market will be able to purchase them from Flipkart, Reliance Digital and Tata CLiQ. It seems the Pixel Buds A-Series will only come in a clearly white colour option in India. In the US, it is available in olive green or white and grey colour. Google says there will be special launch offers on the sale date but has not revealed those offers just yet. Keep watching this space for more details.
Google Pixel Buds A-Series specifications and features
The biggest selling point of the Pixel Buds A-Series is its price but thankfully, that price is not achieved by cutting down on features. At the time of its original launch, Google said that Pixel Buds A-Series retain the sound quality that was seen with the Pixel Buds launched last year.
Like the original Pixel Buds, the Pixel Buds A-Series brings hands-free “Hey Google” voice assistant support. Google has decided to reach the Rs 9,999 price point by dropping features such as wireless charging and swipe controls. Besides these, Google has not cut down on features that would diminish the user experience.
It becomes clear when you look at the design of the Pixel Buds A-Series. They are identical to the original Pixel Buds but now have softened integrated ear hooks. These help to keep these earbuds offer a stable fit. The ear hooks are also smaller this time around. Google also says that it has fixed the connectivity issues reported by owners of original Pixel Buds.
The search giant also claims louder sound in full volume compared to original Pixel Buds. It uses beamforming mics to focus on the voice and reduce outside noise, which is not ANC but will get you passive noise cancellation. The battery life is rated for five hours of listening time on a single charge or up to 24 hours using the charging case. With 15 minutes in the charging case, the earbuds can last for up to three hours.
The new Pixel Buds A-Series is IPX4 rating, which makes it water and sweat resistant. Other features such as Fast Pair, Find my Device, Adaptive Sound, and more work on all Pixel and Android devices running Android 6.0 or higher. With India’s TWS market exploding, Google seems to have made a call to enter the market. Will Amazon follow with its own affordable 2nd gen Echo Buds?