Home screen of Instagram to be redesigned, shopping tab to be ditched


  • Instagram to shift its focus from shopping
  • It plans to change the navigation system to make it easier for people to share and connect

In a blog post posted on Monday, January 9, Instagram revealed that it is removing the Shop tab from its app in favour of a new navigation bar. This change will take place next month and will redirect the reels tab (because everyone loves scrolling!) to the bottom of the page to replace the Shop tab, along with the new post button.


Last month, Meta first introduced a test that removed the Shop tab, “As part of our continued work to simplify your Instagram experience, we are testing a few changes to the main navigation bar at the bottom of the app with a small number of people,” a Meta spokesperson told the reporters. The test results appear to show that the tab must have died, based on recent announcements.

It is reported that users receive product recommendations in their feeds that will eventually disappear, but the company said in an article on its website, “You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”

Return to the original experience? 

In 2020, the Shop tab was introduced to replace the then-popular Activity tab, which was relocated to the top right corner. Instagram has recently faced criticism from users who say it has strayed from its original mission by trying to become more like TikTok. Even though the redesign won’t affect the feed itself, the new navigation bar and home page are being touted as a return to the original posting experience. Last year in July, Meta launched a DM feature for reaching out to sellers and tracking orders.

In spite of the removal of the Shop tab, a Meta spokesperson told the reporters, “Commerce remains important for Instagram as we continue to make it easier for people to discover and shop products throughout the app from feed, stories, reels, and innovations like live shopping and drops.”