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Honor to launch the 7X at an ‘Unbeatable’ price in India this December

Honor, the sub-brand of Huawei is expected to launch the Honor 7X this December for the Indian market. The smartphone was unveiled in October this year at an event in Beijing. The brand is all set to compete in the brutal mid-segment Indian smartphone market by introducing the Honor 7x.

In an interview, the company’s Global President George Zhao stated, “We will launch Honor 7X in December at such a price that it will have no competitor in that segment”, making it clear that that the brand is geared to go head-on with competitors like Xiaomi and Motorola. Similar to Xiaomi’s approach, Honor is also looking to sell the new phone across both online and offline markets, to reach a more diverse audience. Does the Honor 7X have what it takes to compete in the competitive Indian smartphone market? Let’s find out.

Design and Display

The Honor 7X features a premium design sporting a metal build and measuring at just 7.6mm in thickness. The fingerprint sensor is still located at the back to make room for its larger display with slimmed down bezels. The screen comprises of a 5.93-inch bezel-less FHD+ panel having a resolution of 1080 x 2160 pixels and rocks a 18:9 screen ratio. The phone still maintains some of its forehead and chin and manages to bring in a screen-to-body ratio of 77%, which is decent. The display of the device features an LTPS IPS LCD panel which is enforced with Corning Gorilla Glass protection.

Performance and Storage

Underneath its hood, the offering from Honor is powered by the octa-core Kirin 659 which is built by HiSilicon, a sub-brand of Huawei. The phone also integrates the Mali-T830 MP2 GPU for improved graphics performance. In terms of storage, the phone is expected to arrive in 3 variants in India viz. 32, 64 and 128 GB all of which can be further expanded up to 256GB through its on-board hybrid microSD card slot. All variants will sport a standard 4GB RAM which should suffice for most gaming and casual use cases.

Camera and Software

The Honor 7X will carry forward the dual-camera setup introduced in the Honor 6x with some improvements. The primary dual camera setup now comprises of a 16-megapixel sensor and a 2-megapixel sensor with support for PDAF. Up front, the phone is fitted with an 8-megapixel selfie camera which should be able to click decent images and also record Full-HD videos up to 30fps.

As far as software is concerned, the phone will run Honor’s custom EMUI 5.1 user interface which is built upon Android 7.0 Nougat. The phone should also see an upgrade to Android Oreo in the coming months. In addition to this, Honor is looking to integrate its Artificial Intelligence powered assistant that was currently restricted just to the Chinese market. The company may look to integrate this feature into the phone within this quarter itself.

Battery and Connectivity

To keep the phone powered up, it packs in a non-user-removable 3340 mAh Li-Ion battery pack which should last at least a good day’s use on a single charge. In terms of connectivity, the phone offers support for dual-band Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS and A-GPS, 2G,3G, 4G and VoLTE.

The Honor 7X was launched in China for an asking price of CNY 1,299 (about  Rs. 12,890), CNY 1,699 (about Rs. 16,850), and CNY 1,999 (about Rs. 19,820) for the 32GB, 64GB and 128GB variants respectively. It is yet up to speculation whether the brand will launch the devices in India at a price lower than this to live up to its bold claim.

Honor spends up to 3% of its revenue on marketing globally and is looking to ramp up its marketing strategy for India, to aid its offline and online sales similar to what Vivo is doing. The company also stated, “Honor shipped 98.8 percent more devices in 2017 than in 2016. But in India, we need to strengthen offline channels” hinting at the possible launch of pop-up stores where people could get a hands-on of devices before purchasing them.

What are your views on the upcoming Honor 7X? Would you be willing to spend your money on a possibly more affordable Honor 7X or would you opt for one of Xiaomi or Vivo’s offering? Let us know in the comments section below.

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