HTC Unveiled Two New Smartphones – U Ultra And U Play

At the event ‘U’ by HTC about which the Taiwanese company was teasing about from the last couple of weeks now, it has unveiled the HTC U Ultra. The company has also unveiled the HTC U Play, a smaller sibling. 


HTC U Ultra

It is built with sapphire glass on front and back and is available in four colours – Sapphire Blue, Brilliant Black, Cosmetic Pink, and Ice White. It also features a secondary display on top which comes with ‘always on’ mode and shows priority notifications with the help of AI (Artificial Intelligence). The company has also introduced the Sense Companion, HTC’s own in-house developed an AI-based system which will work independently of Google’s voice assistant.

HTC U Play

HTC U Play


HTC U Ultra sports a 5.7-inch QHD display with Gorilla Glass 5 protection on top. It is powered by Snapdragon 821 chipset coupled with 4GB of RAM and 64GB of storage. The storage is further expandable up to 2TB with a MicroSD card. Whereas the HTC U Play sports a 5.2-inch Full HD display and is powered by MediaTek Helio P10 processor. It comes in two different variants – one with 3GB RAM and 32GB storage and another with 4GB RAM and 64Gb storage.


The HTC U Ultra also flaunts company’s own U-Sonic SONAR-based audio system which company claims to deliver the brilliant and true sound output. The U Ultra features a 12-megapixel rear camera with PDAF, laser autofocus and OIS. On the front, it flaunts a 16-megapixel snapper which also comes with ‘UltraPixel and ‘Panorama Selfie’ mode. The U Play also features the same camera specs but it lacks laser autofocus.


The HTC U Ultra will be available globally for sale in this quarter, however, the company hasn’t set any particular date. It is priced at $749 (Rs 50,000) in the USA and is open for pre-order now.

Narender Charan

Associate Editor at PriceBaba. The skinniest guy you can find in the crowd of Mumbai. Loves to read, travel and sleep in that order. Has a dream to get fat someday. Drop a mail at if you've any tips.

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