Hyundai ventures into consumer durables market in India

On: January 25, 2019

Hyundai Electronics is making its debut in India’s consumer durables market, the company announced in a press release. The company will launch a range of products in the country, including electronics and home appliances like smart LEDs, air conditioners, washing machines and refrigerators.

The company also plans to hire talent and conduct market research and product innovation in India in areas like artificial intelligence, technology and energy efficiency.

Akshay Dhoot, CEO, Hyundai Electronics, commented on the occassion saying,“With the vision to deliver seamless integrated technology to every household, we have brought in a wide range of Hyundai’s electronics and appliances to India. India is one of the key emerging markets with a burgeoning consumer durable segment and with Hyundai’s entry, we are committed to give Indian consumers an exposure to smart goods technology and product diversification methodologies, manufacturing cutting-edge goods. With the vision to understand our customers better and anticipating their needs, we shall always endeavor to deliver products that contribute meaningfully to a more enriching experience.”

Hyundai Electronics is an arm of Hyundai Corporation, and is headquartered in Seoul, South Korea. While the Hyundai brand name is widely associated with the automobiles segment in India, it remains to be seen how the company plans to tackle the consumer durables market in India, which is currently populated with competitively priced options.

Ketaki Bhojnagarwala

Ketaki has over 10 years experience writing on tech, having worked at the Hindu Business Line and 91mobiles earlier. When she's not editing copies or reviewing the latest gadgets, she spends her time binge-watching Netflix and reading fantasy fiction.