Instagram Link Sticker feature available for all users: how to add or share links in Instagram Story


  • Instagram is rolling out the Link Sticker feature for all users globally
  • Every user can now add external links on their Story posts
  • Earlier, it was only accessible for verified accounts and accounts with over 10,000 followers

Instagram is now letting all users to share links in their stories irrespective of their number of followers. The popular photo-sharing platform had discontinued the swipe-up link in August and replaced it with a new feature called Link Stickers. 

Also Read: Instagram desktop: how to post photos and videos on Instagram from laptop or PC

The Link Stickers feature was only limited to verified accounts or those with a certain number of followers. Now every user on the Facebook-owned platform can share links to external web pages on their stories. The feature has been rolled out globally. 

Instagram Link Stickers now available for all users

Instagram Link Sticker

Instagram users can now link to external websites with Link Sticker feature on their Story post

In a blog post, Instagram added that link sharing to external sources is helpful in many ways for local businesses, creators, and activists. Thus it is expanding access to enable everyone to share what they want on their stories. It’s worth noting that the photo-sharing platform still does not allow adding direct links in posts on the main feed. Additionally, newly created accounts will have to wait for a certain period of time to get the Link Stickers feature. This means that you can’t join Instagram today and start sharing external links, although the company hasn’t exactly specified what qualifies as a ‘new’ account. 

Additionally, Instagram also warned that accounts repeatedly sharing hate speech and misinformation or content that violates their community guidelines will lose access to the feature. 

Instagram Link Sticker: how to add links in Instagram Story

If you want to add an external website link on your story, follow the steps below. 

  1. Create the content for your story
  2. Select the sticker tool from the top navigation bar
  3. Choose the ‘Link’ sticker and enter the URL to the external link and tap ‘Done’
  4. Place and resize the Link Sticker on your story as desired
Viraj Gawde

Viraj loves being in the creative field. Being a tech guy and resident tech advisor for his friends and family, his interest lies in smartphones, laptops and cameras. Passionate about creating art, his forte lies in photography. In his downtime, he loves gaming on his self-built rig and supporting FC Barcelona.