Instagram Navigation Update: Removes Shop Tab & Brings Create Button Back To Navigation Bar


  • Instagram is changing its navigation bar.
  • Instagram is removing the shop tab.
  • Create button is now taking centre stage.

Instagram head Adam Mosseri has announced a new navigation update. Instagram has become too cluttered over time and has started confusing many users. With this new change, Instagram is looking to make a simpler approach to Instagram and focus on what it is trying to do.

Instagram head Adam Mosseri said Instagram would focus on:

  • Inspire creativity
  • Discover new things
  • Spark connections


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A post shared by Adam Mosseri (@mosseri)

Instagram is bringing the Create button back to the navigation bar. This change also removes the Shop tab from Instagram altogether. Instagram Navigation will now look like this:

  • Home
  • Search
  • Create
  • Reels
  • Profile

Instagram navigation update

Adam Mosseri said in the post that this change would start in February.

The Verge reported that Instagram started testing the feed without a shopping button in September. The move came as a pivot from Instagram in the shopping and commerce space, The Information reported. That being said, shopping features will still be part of Instagram but not as prominent as they used to be. In the blog post, Instagram mentioned, “You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”

Earlier, Instagram made Reels the one in the navigation bar’s centre, replacing the Create button and moving it up top.

This move was faced with backlash from Instagram users, and many have called for Instagram to stop try being TikTok. The backlash has even made Instagram roll back some changes.

Instagram has also been trying to bring more features aimed at bringing you closer to your friends, such as Notes, Group Profiles, and more.