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Instagram Posts and Reels: How to Schedule Instagram Posts and Reels on Android, iPhone and desktop

Highlights

  • Instagram launched its in-app post scheduler for professional accounts
  • The new feature is not available to every user yet
  • The social media giant will soon roll out the feature globally

Instagram unveils its in-app post scheduler feature for professional accounts. It will allow users to plan their posts without using Meta’s Creator Studio or third-party services. Businesses and Creators will now be able to schedule their posts (including photos and videos) and reels up to 75 days in advance. Live videos will be scheduled up to 90 days in advance.

This in-house tool will be a boon for influencers, businesses, and content creators, as earlier, they had to rely on third-party tools. However, the feature is not available to all users yet. But the social media giant has stated that the new tool will be rolled out to all users worldwide in the coming weeks.

Here’s everything you need to know about Instagram’s post-scheduling feature.

How to schedule Instagram posts (for personal accounts) and (for business accounts)

As mentioned, Instagram has just released this feature for business accounts. So to schedule posts on your personal account, you will have to take help from third-party apps.

In order to schedule a post on Instagram:

  1. Prepare a post as usual
  2. Open advanced settings and select the ‘Schedule’ option
  3. Select the preferred date and time for the post to go live, and tap on Schedule

How to schedule Instagram posts and reels from Android?

how to schedule Instagram posts on android

  1. Open the Instagram app on your Android smartphone
  2. Now tap on the plus icon to create a post using an image or video as usual
  3. Then apply filters, write captions, or add music to your post or reel
  4. Now select the advanced settings option from the bottom
  5. Scroll down and select Schedule
  6. Now select the preferred date and time for the post to go live, and tap on Schedule

How to schedule Instagram posts and reels from iPhone/iPad?

  1. First of all, open the Instagram app on your iPhone or iPad
  2. Now select the photo or video that you want to schedule
  3. Then, add filters, captions, or music to your post or reel as usual
  4. Now tap on the advanced settings situated at the bottom
  5. Please search for the Schedule option and select it
  6. Now enter the time and date for the post to go live
  7. Go to Instagram post flow and tap on Schedule Post

How to schedule Instagram posts and reels from the desktop?

Instagram has not declared whether this in-house tool will be available for desktop users. Currently, to schedule posts or reels on Instagram from the desktop, you will have to use the Creator Studio. Follow the steps mentioned below to schedule posts from the desktop:

how to schedule Instagram posts

  1. First of all, log in to the Creator studio with your credentials
  2. Now tap on Create post and select the photo or video
  3. Then apply filters, write captions, or add music to your post or reel
  4. Select the arrow next to the blue Publish button and tap on the Schedule button

Instagram Scheduling Tips and Best Practices

Scheduling posts and reels months or weeks in advance doesn’t guarantee success. We have mentioned tips and best practices for Instagram scheduling to make the most out of it.

  • Optimize the timing of your posts to increase engagement
  • Take special care while writing the captions
  • Make time to interact with followers
  • Know when to pause your scheduling
  • Do not schedule posts too far in advance

Also Read: How to download Instagram Reels videos on Android mobile, iPhone and PC

FAQs

Why you should schedule posts and reels on Instagram?

Scheduling posts on Instagram allows you to assess your content calendar. Besides, it gives you time to gather your assets to create fresh and compelling content.

Can I set up automatic posts on Instagram?

Yes, if you have an Instagram business account. It allows you to post automatically. However, if you own a personal account, it will not be possible.

When should I schedule Instagram posts?

The universal best time to post on Instagram is 11 am on Wednesdays. But it’s different for every account, and you must find the best timing for the account you are handling. Users are more likely to interact with content during work hours, typically midday and midweek.

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