Instagram is killing Swipe-up links, will replace them with Link Stickers


  • Instagram will be discontinuing Swipe-up links from August 30th
  • They will be replaced by new Link Stickers
  • The Link Sticker provides greater control over Stories

Instagram’s swipe-up link will be discontinued from August 30th. It will be replaced by the new Link Sticker feature, which it has been testing since June.

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The older swipe-up link offers a simple way to visit external websites by swiping up. This popular feature made it possible to direct users to their websites or business. As the name suggests, the upcoming Link Sticker will offer users stickers that can be tapped to take them to external web pages.

Instagram to replace Swipe-up links with Link Stickers

Instagram Logo

Instagram to remove its Swipe-up feature from August 30th

The swipe-up feature is only available for verified Instagram accounts or those users with 10,000 followers. When the company tested the new Link Sticker feature in June, it allowed users who do did not have swipe-up privileges. Hence, it appears that the Link Stickers will not be limited to those who have been using swipe-up.

According to a previous report by The Verge, Instagram’s former product head Vishal Shah said that the company’s goal was to roll out the stickers more widely.  The main difference between swipe-up and Link Stickers apart from the gesture difference is that it will allow users to react and reply to a link sticker. Currently, it is not possible to respond to swipe-up stories. In addition to responding to Link Stickers, users will be able to create stickers of different styles and sizes, which be placed anywhere in stories to ensure maximum engagement.

In the beginning, users with swipe-up privileges will be able to use the Link Stickers. The Facebook-owned firm is currently evaluating on making it available to other users. There is a possibility that some users may misuse it spread spam or misinformation. Hence, it appears that the company is being cautious in rolling out the feature to a wider audience probably to ensure the safety and integrity of the app.


Anvinraj Valiyathara

Anvinraj has been writing about smartphones and other gadgets for over 10 years, with 10,000+ articles published to date. He owns a POCO X3 Pro and Realme X7 Max 5G. His interests include exploring new places, reading, photography, and church activities. At Pricebaba, he covers breaking news and features.