Instagram merges IGTV and feed videos into Instagram Video


  • Instagram Video has been launched
  • It offers a merged experience of IGTV and Feeds
  • The new feature is being rolled out for Android and iOS

Instagram Video has been launched by merging IGTV’s long-form video and Feed videos. Both longer and shorter forms will be now available to users through the “Video” tab on users’ profiles.

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Instagram’s Reels, which was introduced to rival TikTok will continue to function separately. Coming back to the Instagram Video, it will provide creators with simple video editing options, location tagging, and the ability to cross-post videos through Stories.

Instagram Video: new features

Instagram Video

Instagram Video merges the content from IGTV and Feed

The Instagram Video tab will allow users to easily and find the content of their favourite creators. While viewing a video, users can simply tap any on the video to see it on fullscreen. Users can keep scrolling to watch more videos from the same creator. However, Instagram Video will not host Reels videos.

Users will be able to upload videos in the same way as before by tapping on the + sign available at the top-right corner of Instagram’s home screen and selecting Post. Users will be able to access simple videos featuring such as filters and trimming on Instagram Video. It will also let users tag people and locations.

For a better engaging experience with the communities, users will be able to cross-post their videos through Stories, which can be shared with others via direct message. The length of the video previews has been increased to 60 seconds. For advertisements, the preview continues to be of 15 seconds.

The IGTV ads that will show up on Instagram Video will now be called In-Stream video ads. Creators and brands will be able to be to monetize through their long-form videos. However, for businesses, the length of the In-Stream videos ads is limited to 60 seconds. Instagram has started rolling out the changes for Android and iOS users across the world.

Anvinraj Valiyathara

Anvinraj has been writing about smartphones and other gadgets for over 10 years, with 10,000+ articles published to date. He owns a POCO X3 Pro and Realme X7 Max 5G. His interests include exploring new places, reading, photography, and church activities. At Pricebaba, he covers breaking news and features.