Apple’s Chief Design Officer, Jony Ive is leaving the Cupertino-based tech giant after 30 years. Ive, who has been with Apple since 1996, has been the man behind the design of the iPhones, iMacs and iPods, only the most popular Apple products ever. The top executive will be joined by famed designer Marc Newson to start a new design venture called ‘LoveFrom’, later this year. Apple will be one of the primary clients of the new venture, and the company’s design team will continue working directly with Ive on exclusive projects.
Ive also played a significant role in shaping Apple’s software – iOS as we know it today. He took over Apple’s software design department in 2012. Ive was the creative genius behind the drastically overhauled iOS 7 that came out in 2013. Not long after, the designer gave the same treatment to the macOS as well. Ive also had a hand in designing the futuristic looking new headquarters of Apple called Apple Park, which opened in 2017. Apple has not yet named the immediate successor to Ive as the Chief Design Head yet. Alan Dye and Evans Hankey, the heads of company’s user interface team and industrial design teams will directly report to the CEO, Jeff Williams in the interim.
Speaking on the occassion, Ive said, “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come”
It remains to be seen what direction Apple takes in terms of design after Jony Ive’s departure. To give a context of Ive’s importance, the late Steve Jobs once said, “If I had a spiritual partner at Apple, it’s Jony.”