In the recent years, Chinese smartphone makers like Xiaomi, OPPO, Vivo, OnePlus and have managed a larger market share than local brands like Micromax and Lava. A new smartphone brand named LEAGOO has now entered the overcrowded Indian smartphone market by launching three new phones – LEAGOO S11, M12 and M13. The Chinese firm is aiming to invest $200 million in building its own manufacturing factory in India.
LEAGOO also plans to take advantage of increasing demand for Internet of Things (IoT) and Information and Communication Technology (ICT) product to become one of the major names in mobile-segment industry. In China, the company produces 50,000 handsets per day and it also has a topnotch R&D unit for innovations in technology. The company is reportedly in talks with leading online retailers in India such as Amazon.in and Flipkart for selling its smartphones online.
LEAGOO S11 Specifications
The S-series of smartphones from the company include flagship phones. The S11 has a 6.3-inch IPS LCD panel with waterdrop notch that delivers HD+ resolution. The MediaTek Helio P22 SoC with 4GB of RAM powers the smartphone. It is packed with a 3,300mAh battery.
The handset runs on the latest Android 9.0 Pie OS. It has an inbuilt storage of 64GB. On its rear is a 13-megapixel + 2-megapixel dual camera setup and it has a front shooter of 8-megapixels. The handset carries a price tag of Rs 12,199.
LEAGOO M12 Specifications
The M-series includes fashionable phones with full-screen displays. The M12 smartphone houses a 5.71-inch IPS LCD panel with a waterdrop notch and it carries support for HD+ resolution. The MediaTek MT6739WA processor drives the phone with 2GB of RAM. It is fueled by a 3,000mAh battery.
The M12 also runs Android 9.0 Pie. The handset features an internal storage of 16 GB. The rear shell of the phone has an 8-megapixel + 2-megapixel dual camera setup and a front-facing camera of 5-megapixels. It is priced at Rs 6,850.
LEAGOO M13 Specifications
The M13 is a higher version of M12 phone. It features a larger waterdrop-style notch display measuring 6.1-inches that produces full HD+ resolution. The MediaTek MT6761 Helio A22 processor and 4GB of RAM fuels the smartphone. It is backed by a 3,000mAh battery.
The M13 boots to Android 9 Pie and it offers users an internal storage of 32GB. The 8-megapixel + 0.08-megapixel dual camera setup and front shooter of 5-megapixels are available on the device. It is priced at Rs 9,199.
The specifications and features of the newly unveiled LEAGOO S11, M12 and M13 suggests that they can rival well with budget-friendly phones in India such as Realme C2, Realme 3, Redmi 7, Redmi Note 7, Redmi Y3 and so on.
LEAGOO CEO Kevin Lu commented on the launch of the new phones by saying, “We are delighted to finally enter the Indian market, with the support of Innovative Ideals and Services LTD. The Indian market is as huge and dynamic as China, abundant with many opportunities and believe this is the right time to foray here. With the evolving needs and expectations of the consumers, we have introduced our budget smartphone- S & M series. We have customized our smartphones to suit the lifestyle of Indians, which is a perfect blend of elegance and impeccable quality. We will work closely with the Innovative team to build our reach into the consumer space and enhance the preference for LEAGOO in India by investing $200 million in the Indian market.”