- LeEco is making a comeback in the market
- The brand is expected to announce a new smart TV on May 18th
- LeEco has also teased a host of devices for the future
LeEco is all set to make a comeback in the market. The company has announced LeTV Smart Ecological Conference on May 18th in China. It is expected to launch new smart TVs and AIoT devices at the event.
To recall, LeEco was quite popular in a few markets but exited in a short span of time due to financial hurdles. The brand has been launching a few products every year but only limited to the China market.
LeEco to conduct a product launch event on May 18th
LeEco shared a product launch invitation post on the Chinese microblogging platform Weibo. The poster reads ‘I’m back’ in large and bold letters. The human profile in the poster has a lot of text in the Chinese language making it hard to decode everything. One of the highlighted texts reads ‘LeTV Super TV’. The invitation also mentions LeTV Super Phone, LeTV TV, game controller, smartwatch, Bluetooth speakers, routers, door lock, and more. However, it doesn’t make sense for LeEco to launch all these products at the brand’s upcoming event on May 18th. Perhaps, the company could be teasing those devices for the future.
Since the invitation is called ‘LeTV Smart Ecological Conference’, we can expect the brand to launch smart TVs and a few smart home products in China. However, it’s unclear if LeEco will also release the upcoming devices outside China.
To recall, LeEco also had a presence in India in 2016 and was competing against Xiaomi. It was building an ecosystem of tech products way ahead of its time.