Flipkart’s in-house brand MarQ has launched five new direct cool refrigerators in India. The products come with 3-star and 5-star energy ratings, varied capacities and use an eco-friendly refrigerant. For those unaware, direct cool refrigerators need to be manually defrosted.
MarQ by Flipkart Direct Cool refrigerators: specifications and features
The new refrigerators are equipped with the R600a refrigerant, which ensures zero ozone depletion potential. The 3-star offerings have been launched in 180 litre and 195 litre capacities. They are laced with features like Turbo Chill which helps to freeze ice within two hours, moisture lock crispers which keeps vegetables fresh for longer periods of time, Smart Spaces with separators for vegetables and bottles, and an UltraQuiet technology to keep the operational sound at its minimum capacity. These 3-star refrigerators save 35 percent more energy than their 1-star counterparts, according to the brand.
The 5-star offerings, on the other hand, come in 190 litre, 215 litre and 245 litre capacities. They also sport features like Turbo Chill, Smart Spaces and Moisture Lock. Additionally, they offer a deodorizer to keep the interior odour free, and Cool Booster which provides cooling retention for up to nine hours during power cuts. The products in this range provide up to 55 percent more energy savings than their 1-star counterparts, according to MarQ. All the models come with floral patterns in two colour options – Blue and Red.
Adarsh Menon, Head of Private Brands, Electronics and Furniture at Flipkart said, “Flipkart’s private brands business is founded on our philosophy of putting the customer first. This new line of MarQ by Flipkart refrigerators is in response to sentiments expressed by customers who are more discerning than ever about the energy efficiency and the environmental impact of the products they use. These refrigerators will all be Made in India, helping us build the
domestic manufacturing sector and increase savings for our customers. With our latest offerings, we continue to do what we have always done – deliver great products to our customers at great prices.”
MarQ by Flipkart Direct Cool refrigerators: price and availability
The 3-star 180 litre refrigerator is priced at Rs 10,499 while the 195 litre option costs Rs 10,999. For the 5-star offerings, users would have to shell out Rs 12,999, Rs 13,999 and Rs 14,999 for 190 litre, 215 litre and 245 litre capacities, respectively. The products are available to buy on Flipkart, and consumers can avail the benefits of MarQ Care for after-sale services.