- Offline sales of Micromax In Note 1 and In 1b have started in Karnataka
- Six other states are expected to start offline sales soon
- With offline sales, Micromax aims to increase its offline presence this year
In November 2020, Micromax announced its comeback to the Indian market by launching the Micromax In Note 1 and In 1b smartphones with aggressive price tags. Since launch, both phones have been available for purchase through Flipkart. Fresh information shared by Techradar India reveals that the company has started the offline sales of both smartphones in the country.
Sales through online channels have increased significantly in the past three years. However, market research firms such as Counterpoint and CyberMedia Research have claimed that offline sales will dominate the Indian market this year as various brands are expected to expand their offline presence.
These research firms and IDC have speculated that offline sales will account for around 55 to 60 percent in India this year. With In Note 1 and In 1b now available in offline markets, it appears Micromax is also aiming to increase its offline presence in the country.
Micromax In Note 1 and In 1b now available offline in India
According to the publication, Karnataka is the first Indian state to begin the offline sales of the Micromax In Note 1 and In 1b. The company has partnered with Bengaluru’s offline retailers such as Simtel mobile planet, Roshini mobiles, and Vinod Enterprises to manage the offline sales of both phones.
Micromax will be also working with offline retailers in other states such as Maharashtra, Goa, Gujarat, Assam, Nagaland, and Tripura to expand the offline availability of In Note 1 and In 1b.
Micromax In Note 1 and In 1b specifications and features
The Micromax In Note 1 has a 6.67-inch IPS LCD FHD+ display, Helio G85 chipset, a 5,000mAh battery with 18W charging support, stock Android 10, a 16-megapixel front camera, and a 48-megapixel + 5-megapixel + 2-megapixel + 2-megapixel quad-camera system. The 4GB RAM + 64GB storage and 4GB RAM + 128GB storage editions of the In Note 1 are priced at Rs 10,999, and Rs 12,399, respectively.
The Micromax In 1b has a 6.52-inch IPS LCD HD+ display, Helio G35 SoC, Android 10 (Go edition), a 5,000mAh battery, 8-megapixel front camera, and a 13-megapixel + 2-megapixel dual-camera system. Its 2GB RAM + 32GB storage and 4GB RAM + 64GB storage variants are priced at Rs 6,999 and Rs, 7,999, respectively.
New Micromax phones could be in the works
A new Micromax phone with E7748 model number was recently approved by the Bureau of Indian Standards (BIS). It could be the successor to the In Note 1 or an entirely new handset. Micromax co-founder Rahul Sharma has said that forthcoming phones from the brand will support higher refresh rates, Widevine L1, and gaming capabilities.