Last week, Micromax co-founder Rahul Sharma confirmed that the brand is soon going to make a comeback in India with a new “In” sub-brand. The brand which dominated the Indian smartphone market a few years ago now has a minuscule market share. However, the brand aims to make up lost ground by launching disruptive smartphones in different segment in the country.
Today, Micromax officially confirmed that it will be holding a launch event on November 3rd in India. A recent leak claimed that the company could be launching two smartphones through the upcoming event.
Micromax In-series to launch in India on November 3rd
Responding to a Twitter user, Micromax revealed that it will be announcing new “In” branded phones at 12pm on November 3rd. The event will be live-streamed across its social media channels. The company did not disclose the names of the smartphones that will be announced. Shown above is an image that confirms the launch date.
Media invites sent out by the brand come with the tagline “Aao Karein Cheeni Kum“, which is a dig at the Chinese brands like Xiaomi, Realme, OPPO, etc which dominate the Indian smartphone market at present.
Leaked specifications of upcoming Micromax phones
The Mobile Indian recently reported that there will be a Helio G35 chipset smartphone that will arrive in two variants. The first one has 2GB of RAM, 32GB of storage, an 8-megapixel front camera, and a dual-camera setup that includes a 13-megapixel main camera a 2-megapixel secondary camera.
The second variant has 3GB of RAM, 32GB of built-in storage, a 13-megapixel selfie snapper, and a triple camera system that has a 13-megapixel main lens, a 5-megapixel secondary camera, and a 2-megapixel lens. Both models are expected to come with a 6.5-inch HD+ display, a 5,000mAh battery, and a stock version of Android OS.
The second phone from the brand could be featuring the Helio G85 chipset. However, there is no information on the other specs of the phone. The third phone with a “Micromax IN 1A” label was found listed at Geekbench recently. The phone was found to be equipped with an Helio P35 chipset, 4GB of RAM, and Android 10 OS. It is unclear whether this Helio P35 powered phone will be announced on November 3rd.