Micromax To Launch an Android Go Smartphone at Rs. 2000, Others to Follow Soon: Report

Google announced its Go program last year to cater to the next billion smartphone users. Factor Daily recently reported that we might soon get to see Android Oreo (Go edition) smartphones at a price range of Rs. 2000. To enable this, Google will be partnering with several Indian OEMs. As per the same report, Micromax might be the first one to launch a phone with the Go operating system around Republic day this year.

Android Oreo (Go edition) is a lightweight version of the recently launched Oreo operating system. It is primarily meant for smartphones with less than 1GB of RAM. After Micromax launches its Go smartphone, other manufacturers might follow launch theirs in the forthcoming weeks. Some of the other brands apart from Micromax to launch these phones will be Intex and Karbonn. Along with Indian manufacturers, foreign brands might soon jump the bandwagon too. It was reported that HMD Global might unveil its Nokia 1 smartphone based on Android Go possibly in March.

A Google official said, “We expect Android Oreo (Go edition) devices to launch in early 2018. As more users come online for the first time, the number of entry-level Android devices available has been rising quickly, and is expected to make up a much larger percentage of all smartphone sales going forward. Given the acceleration, we thought it is time to take our investment to the next level”.

Smartphones based on Android Go will come with specialized Go apps including YouTube Go, Google Maps Go and Assistant Go among others. These apps will consume relatively less data and space in the smartphone. Even the Google Play Store in these phones will highlight the light version of major apps rather than their full-fledged versions.

It will be exciting to see how Google’s Go program pans out, especially in a country like India, which is one of its major target markets.



Aditya Mohanty

Previously co-founded a startup called WordKrowd, an online literature platform, which explains his love for writing and reading. Thinks about startups and technologies all day long, thus got himself to Pricebaba for a stint in writing. Stories, both fictional and real excite him. Other close recipients of love from him include good movies and good food.