- Indian-connected lifestyle brand, Noise, has manufactured over one million smartwatches locally in May, contributing to the Make in India mission
- Noise becomes the first brand to ship over 3 million made-in-India smartwatches
- With revenues exceeding Rs 2,000 crores, Noise solidifies its position as the most profitable bootstrapped direct-to-consumer brand and a leader in the Indian smartwatch market
Indian connected lifestyle brand, Noise has reached a milestone in the Make in India by manufacturing over one million smartwatches locally in May alone. The brand’s unwavering commitment to the ‘Make in India’ initiative has propelled it beyond its initial target, showcasing its dedication to strengthening India’s vision of becoming a global manufacturing hub. Noise’s achievement highlights its position as a pioneering homegrown brand that has localized the production of smart wearables in the country.
Starting this year, Noise embarked on an ambitious localization plan, with over 90% of their smartwatches being made in India. This strategic effort has enabled the brand to become the first in the industry to ship over 3 million made-in-India smartwatches, solidifying its commitment to the Make in India movement.
Amit Khatri, Co-Founder of Noise, expressed immense pride in the company’s accomplishment, stating, “Our unwavering commitment to the Make in India initiative fills us with immense pride. Consequently, achieving the manufacturing milestone of over a million smartwatches in a month in India holds great significance for us. This remarkable feat is a clear demonstration of our deep-rooted dedication and understanding of the India market. This landmark is yet another testimony to our relentless pursuit of making India self-reliant and nurturing the ethos of the Make in India movement.”
Noise’s Impact on the Market
Amidst a deeply funded ecosystem dominated by global players, Noise has emerged as a successful homegrown brand and a key player in shaping India’s smart wearable and hearable ecosystem. Its impressive growth is evident through its position as the most profitable bootstrapped direct-to-consumer (D2C) brand, with revenues surpassing Rs 2,000 crores. As a proud Made in India and Made for India brand, Noise has maintained the No. 1 position in the smartwatch space for three consecutive years, solidifying its leadership position. Additionally, the brand is the second-largest in the true wireless stereo (TWS) category, as recognized by the International Data Corporation (IDC).