- Nothing Phone (2) will be made in India
- It will be aimed at the premium segment
- It is expected to launch in July 2023
Nothing Phone (2) will be manufactured in India, revealed Manu Sharma, General Manager and Vice President of Nothing India, in an interview with the Indian Express. This announcement follows the earlier statement by Nothing’s founder and CEO, Carl Pei, who said that the Nothing Phone (2) would be a premium offering.
Sharma emphasised that the upcoming device will indeed target the premium segment of the market, reaffirming Nothing’s commitment to delivering a high-quality product. Continue reading to learn about the other details that were confirmed through the interview.
Nothing Phone (2) to be manufactured in India
Sharma said that the company’s research revealed that the design is one of the major factors customers consider while purchasing a smartphone. Hence, Nothing’s products, such as Ear (1), Ear (stick), Ear (2), and Phone (1) have sported a unique design as compared to their competitors. Sharma revealed that Nothing sold 750,000 units of the Phone (1). To recall, the Snapdragon 778G-powered phone debuted last year with a semi-transparent design and flashing LEDs on the back.
Sharma highlighted the difficulty of creating transparent products, particularly in the case of the Phone (2), where the challenge lies in working with sustainable materials to achieve a completely transparent back. He added that the company is also putting efforts into making sure that the internals of the Phone (2) will be equally beautiful.
Apart from design, the Nothing Phone (2) will offer a superior experience in departments like cameras and software. Sharma said as the company focused a lot on the software side, the Phone (2) will offer the best Android experience possible.
With the Phone (2), Nothing aims to tap into the high-end smartphone market in India, capitalising on the willingness of Indian consumers to invest in premium devices. Nothing has entered the smartphone market at a time when it is considered mature. Still, the brand aims to capture the interests of the consumer. According to Sharma, there remains a significant opportunity for growth, particularly in the creative aspect.
Nothing Phone (2) specifications: what’s known so far
So far, Nothing has confirmed that the Nothing Phone (2) will feature a 6.7-inch OLED display and the Snapdragon 8 Plus Gen 1 chipset. It will pack a 4,700mAh battery and run on the Nothing OS UI-based Android 13. The device will receive three years of Android updates and four years of security updates. It will come equipped with an aluminium frame.
Other reports have said that the Nothing Phone (2) will arrive with 12GB of LPDDR5 RAM, 256GB of UFS 3.1 storage. Rumours have it that the Nothing Phone (2) will debut in July in India. Like other Nothing products, it will also be sold through Flipkart in India.