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Ola is dominating the Indian electric scooter segment despite multiple hurdles

Highlights

  • E-scooters like the S1 and the S1 Pro have been instrumental in Ola Electric’s success
  • The company will soon launch the more affordable Ola S1 Air
  • Okinawa settled for second place among e-scooter sales with 17,531 units

Ola Electric has emerged as a major player in the electric scooter segment, thanks to the S1 and S1 Pro e-scooters which have been available for several months now. The manufacturer has now shared its sales figures for the S1 lineup of e-scooters, claiming it has sold upwards of 20,000 units already.

However, it isn’t clear if these were sold directly to the customer or to one of its many dealerships across the country. Ola Electric also shared that its overall sales grew by 60% (month-on-month), crediting the lucrative festive season as the key driver of growth.

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As Business Today notes, Ola said a few weeks ago that its sales quadrupled during Navratri, adding that it sold a scooter every minute during the festival. Okinawa sold the second-most e-scooters last month, with an estimated 17,531 units sold. With companies like Hero MotoCorp recently unveiling the Vida lineup of e-scooters, Ola Electric’s dominance may be short-lived.

Ola S1 Air launched recently

Realizing that it needs a cheaper version of its popular e-scooters in the country, Ola took the wraps off the S1 Air recently. This scooter will reach consumers only in April 2023, with bookings slated to open in February.

The company claims that it can run for up to 128 kilometres on a full charge, while the top speed is decent at 95 kmph. Priced at Rs 84,999, the Ola S1 Air could be an interesting addition to the crowded e-scooter segment in the country.

Via: Business Today

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